Technology

Smartphone based VAS to generate Rs Ten Trillion business

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/19/smartphone-800x800.jpg?itok=FFnG8zHf

MUMBAI: The wireless Value Added Services (VAS) would subsume all services that today are delivered through different devices which are expected to create over 25,000 highly scalable new businesses with a revenue potential of Rs ten lakh crores over a period of time.



While addressing the 14th VAS Asia 2013 Conference, at New Delhi on 12 July Telecom Regulatory Authority of India (TRAI) member R. K. Arnold said, "To achieve this, all the stake holders involved in telecom industry will have to work together to create a low cost smartphone device and make people aware of the potential of such a device." The 14th VAS Asia 2013 conference was organised by Bharat Exhibitions.



Welcoming the delegates to the conference Bharat Exhibitions managing director Shashi Dharan said, "The issue today with TRAI is not against the industry making money, but how does it make money is surely an issue."



Today the country needs to examine the fact that less than 40 per cent of the Indian population has the connectivity and out of which about four per cent own smartphones. "Mobile data could generate revenues worth Rs 40,000 crores by 2015. To achieve these numbers we need to look at the bottom of the pyramid where Mobile VAS will be most useful and economical," said BSNL chairman & managing director Rakesh K Upadhyay.

Dependence on the Internet for day to day life is on increase, said Bharti Airtel chief of strategy, architecture and engineering Shyam P. Mardikar, while dwelling on the vast changes that were already evident in the common man‘s work due to the mobile delivering newer and newer services.

In a wide ranging presentation at the conference the Bharti Airtel executive demonstrated how the onrush new innovations were overtaking several traditional services like SMS. "Messaging applications have depleted dependence on SMS", he said.



M-Wallet, M-health services, are changing the market scenario. Text books are being replaced by wireless access to books that makes knowledge available to a much larger mass at low cost. The viability of this mode of information is making data consumption an opportunity.

"The last mile connectivity is being replaced by a first mile super highway. The challenge for the operator is to make this happen by a dense network that would have flatter architecture with dynamic and on demand capacity as against the layered one. The move is towards a network that would be closer to the user forcing the last mile to shrink."



"The challenge which needs to be addressed is to create a situation where-in cross operators platform(s) needs to develop and deploy services with ease, in local language, across operators," said OnMobile Global Ltd. co-founder & chief executive officer Mouli Raman. "The industry stakeholders need to collaborate to find the right solutions through technology."



Analysing the problems faced by the telecom service operators Cellular Operators Association of India director-general Rajan S. Mathews welcomed the latest changes that the TRAI has made in the regulations in VAS service provision. "However, we need to rethink on revenue sharing model between operators, application providers and government. If the Government wanted broadband to be universal, the operators should be offered 500 MHz of spectrum and not the small quantities now placed on auction," he said.



On the issue of refarming of spectrum use, Mathews said that the operators should be allowed to use it in the way they consider best rather than government forcing it on them as it involved huge costs that would impact service charges. He specifically pleaded for AADHAR being incorporated into the mobile to expand the services the user could obtain from them. "There is a huge opportunity in penetration of vernacular languages in the mobile smartphones specifically in speech recognition at the bottom of the pyramid level."



The possible fall in profitability for the operator as voice was substituted by data was a matter of concern, said Robi Axiata CMO Pradeep Shrivastava. Scale was the next step forward in Mobile VAS.

OnMobile, Qualcomm, Radisys, IMImobile, Tri-O-Tech Solutions, One97, Dialogic, DigiVive, Gemalto, IPgallery, Ehangcom, MediaTek, Synway, BincaTunes, DONJIN, SUPRANETCOM, DSNL, D‘Well Research, InCights Mobile, Nexge and Teracom participated in the event, making it a truly global platform to conduct business.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/PFT.jpg?itok=VJugic3c
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/09/JosephSiino.jpg?itok=doyka7Tg
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/Brian_Morris-Colin_Smith.jpg?itok=xVBB0KbV
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for Motorsport.tv viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/06/ChyronHego_0.jpg?itok=qWRkJ4jh
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/03/Arvin%20patel%20tivo.jpg?itok=Ieo7eXfw
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/30/cable-wire.jpg?itok=vJM4lI00
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/29/Aruna_Sundararajan.jpg?itok=sLiHZik7
Cable variant with 50x capacity launched, good for BharatNet, says telecom panel secy

MUMBAI: Sterlite Tech, an end-to-end global technology leader in smarter digital networks, has bolstered its all-new FlashFWD 5G Solution with the launch of 1152F variant cables at India Mobile Congress (#IMC2017).

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories