Tips Music crosses 2 million fans mark on Facebook

MUMBAI: Tips Music has become one of the largest entertainment brands on Facebook in India. The company‘s Facebook community crossed 2 million fans and has reported to have one of the highest engagement rates on the social network.

Tips was one of the last to join the social media bandwagon but has surpassed their competitors in a short span of two years. The company has the largest fan following on Facebook, not only amongst the music companies, but also in the film production companies in India.

"We‘re very excited to cross this milestone on Facebook, we appreciate all the support our fans have given us in the last few years. Our company mission has always been to give the audience quality music and films and we‘re happy to be spreading this to the digital platform. I‘m personally very active on various social mediums and enjoy having conversations with people on Facebook and Twitter," informs Tips Industries Limited managing director Kumar Taurani.

Tips Music, unlike its competitors, broke the trend of depending only on new music to grow their community and leveraged their rich 90s music catalogue to engage with fans. "When we started our Facebook initiative, every expert we met told us the page would only grow during the time of a new soundtrack release. The problem was, at the time we only had one film up for release and a gap of a year till the next," says Taurani.

Tips which has a catalogue of 25,000+ tracks, did not want to limit their Facebook promotions to 10-15 recent songs. "We developed a unique strategy where the main focus was to refresh people‘s memory with the music from our 90s catalogue while introducing the youth to classic songs they may have never heard," says Tips Industries Limited senior VP and business head Sahas Malhotra.

The company also started sharing its content from films like Khal Nayak, Rangeela, Imtihaan, Phool Aur Kaante and Raja Hindustani. "Our initial interaction with people was very low. This forced us to question our decision. Though music from the 60s, 70s and 80s are considered evergreen and retro cool from a young person‘s perspective, the 90s did not yet have a label."

Tips then started receiving messages from their fans thanking them for sharing a song they had heard 15 years ago. "People now knew where they could get the hit songs of the 90s. Our fans on Facebook then started sending pictures of a cassette, asking if the title was available digitally. This forced us to dig deeper into our catalogue and churn out compilations with songs we didn‘t even think would be popular in this day and age. We were pleasantly surprised to see the overwhelming response from the youth and it‘s a great sign to see them consuming hits from the 90s."

Prabhudheva‘s Ramaiya Vastavaiya starring Girish Kumar and Shruti Haasan releasing 19 July, Rajkumar Santoshi‘s Phata Poster Nikhla Hero starring Shahid Kapoor and Ileana D‘Cruz on 20 September and ‘It‘s Entertainment‘ starring Akshay Kumar and Tamannah Bhatia directed by renowned screenplay writers Sajid-Farhad releasing 28 March 2014 are the forthcoming movies of Tips Music. 

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories