Technology

Australia's Ten unveils Xbox app

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MUMBAI: Through a new agreement with Microsoft, Network Ten is launching the Network Ten Xbox app, which is the first commercial free-to-air (FTA) channel VOD application available in Australia.

The app gives Xbox Gold Live users instant access to a library of more than 25 programs, among them Offspring, The Graham Norton Show, Bondi Rescue and Totally Wild. It will also update with the latest news from Ten News At Five and Ten Late News as it breaks.

Network Ten chief digital officer Rebekah Horne said: "We are delighted to be the first Australian commercial free-to-air network to join forces with Xbox to provide its consumers with new entertainment, comedy, reality and news content."

"This is the first product release in Ten‘s TV anywhere strategy. Our goal is to deliver a TV experience anywhere that consumers are engaging with video content. Ten‘s TV anywhere strategy will be realised over time by a number of product releases across different platforms and devices," she added.

Microsoft Australia interactive entertainment business lead Jeremy Hinton said: "We are thrilled to be adding Network Ten content to the Xbox platform and our content library."

"Our aim is to provide Australian Xbox Live members with the best and most popular television content, alongside movies, music and games, and now they will be able to access some of Australia‘s highest rated local and international shows," he added.

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