Technology

worldoo.com partners with Universal Picture International for Despicable Me 2

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MUMBAI: This monsoon, Gru‘s faithful Minions will land themselves in another sticky situation and this time not only with the super-villain. worldoo.com has announced their partnership with Universal Picture International to create Despicable Me 2 inspired themes and avataars in the first of its kind ever-evolving online ecosystem for kids featuring the unpredictably hilarious Minions.

The users of worldoo.com can watch the trailer of Despicable Me 2 in the DOO TV, users can choose Despicable Me 2 avatars and design their homes with specially designed themes based on the animation flick on the Doo Store.

"We‘re excited to introduce Despicable Me 2 avatars, themes and contest on worldoo.com as it will add a bit of playful flair to any home. As audiences gear up for the release on July 5th, new Despicable Me 2 avatars and themes will make it easy and fun for fans everywhere to use their creativity. It also gives consumers a simple, convenient way to access and enjoy the trailor of the film through India‘s first online ecosystem for Kids," said worldoo.com head experience & brand Harsh Wardhan Dave.

Commenting on this partnership, Universal Picture International marketing head Jacinto Fernandes said, "India is a priority market for us so our partnership is a win-win for both Universal and worldoo.com. The alliance expands the distribution of the movie and this association will leverage worldoo.com‘s enviable network of promotional channels of the movie. I am sure that we will enjoy some of the highest game-plays and web traffic in the region coming from India through worldoo.com and we look forward to welcoming even more players to meet the characters of Despicable Me 2 on the worldoo.com which is the innovative way to reach out to kids."

worldoo.com got a tremendous response from kids on the digital platform, within the launch of two months the website attracted 19,500 plus kids. worldoo.com has got around 113,000 unique visitors and over 2.5 million page views till now. Kids are loving worldoo.com - as a result, average time spent is close to nine minutes and 11 page views are happening per visit, which is very encouraging for the platform.

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