MUMBAI:Sony Music Entertainment’s exclusive tie-up with Line has garnered a massive response by crossing a subscription of 1 million users.
It has earned the fastest million subscriptions on the application by providing the latest music information in India.
The official account of Sony Music EWntertainment caters to fans of major genres of music including Bollywood, Indipop, Tamil, Telugu, Punjabi and International music with a catalogue of over a million songs.
Commenting on the same, Sony Music Entertainment India marketing director Sanujeet Bhujabal said, “We are extremely thrilled with the response of 1 million users on LINE. We are the only Music Label actively engaging with the Social platform and it has helped us to move a step further and directly engage with consumers With this tie-up, we are very sure that LINE will secure its position as a favourite app for music in the near future.’
Line, the free messenger application, broke the 200-million download mark worldwide. Since the initial launch, the company has expanded the service to roughly 230 countries in 11 languages, including Chinese, Spanish and Indonesian.