iWorld

Netflix is gaining popularity over cable among US young adults

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/09/10/Untitled-1_0.jpg?itok=TYSYuAys

MUMBAI: The statistics portal Statista has revealed in its study that among Americans between the ages of 18 and 36, 46 per cent of paid subscribers choose cable, while 43 per cent are Netflix users.



This, however, shifts as the demo ages up. Of those ages 37 to 48, 48 per cent subscribe to cable TV and 31 per cent subscribe to Netflix. With respondents 49 to 67, 55 per cent opt for cable and 21 per cent for Netflix.



Looking at other pay-TV services, with Americans aged 18 to 36, 16 per cent subscribe to satellite TV, 17 per cent to Amazon Prime and eight per cent to Hulu Plus. Satellite TV is more popular with older demos, with 30 per cent of those 37 to 48 subscribing, 28 per cent of those 49 to 67, and 25 per cent of those over age 68. Amazon Prime and Hulu Plus are less popular with older demographics.



Of Americans ages 37 to 48, 15 per cent said they subscribe to Amazon Prime, and five per cent to Hulu Plus. Among 49-year-olds to 67-year-olds, 10 per cent choose Amazon Prime and three per cent choose Hulu Plus. Amazon Prime has captured only six per cent of the demo 68-plus, according to the survey, and for Hulu Plus, the figure is just a per cent.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/ayushmaan.jpg?itok=hn2CXjYX
Bollywood star Ayushmann talks about his struggle with social media in the early stage of his career on #MeriRealLife

Anupama Chopra is back with another interview on #MeriRealLife – this time with Vicky Donor’s famous and critically acclaimed actor Ayushamann Khurrana on her YouTube Channel Film Companion.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/zee5.jpg?itok=_LYHr16e
ZEE5 introduces language specific packs

ZEE5 has announced special subscription packs for the Tamil and Telugu audience. Riding on the success of its language content, this latest addition will enable users to access premium Tamil and Telugu content at half the price.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/airtel.jpg?itok=9JnchNho
Adarsh Nair appointed chief product officer of Bharti Airtel

According to an Economic Times report, Adarsh Nair has been appointed as Bharti Airtel’s new chief product officer (CPO).

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/amazon.jpg?itok=jhIEy8G_
Amazon Prime Video celebrates Diwali with Supari Studios’ latest commercial

Taking a slightly different route from most Diwali commercials, Supari Studios integrates the magic of creative storytelling in its commercial for Amazon Prime Video.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/bi.jpg?itok=tUyElXKS
Binny Bansal steps down as Flipkart group CEO

Flipkart group CEO Binny Bansal has stepped down following an investigation into alleged "serious personal misconduct”, although he has denied the allegation.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/ashish.jpg?itok=Zler_KL3
Nokia Networks' Ashish Chowdhary to lead Apple India ops

Ashish Chowdhary, the chief customer operations officer of Nokia Networks has been appointed as Apple India head.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/uc.jpg?itok=UtKEYBPj
2 Crore Users Celebrate Diwali and 11.11 Shopping Fest with UCWeb

Around 2 crore UC users celebrated Diwali and 11.11 UC Shopping Fest with UCWeb over the past 3 weeks.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/amazon.jpg?itok=taAJhsDj
Amazon Prime Video launches Hindi UI

Amazon Prime Video has taken localisation to a higher level by adding support for a Hindi user interface, including search, navigation and customer support in Hindi on the Prime Video app and on PrimeVideo.com.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/13/rahul.jpg?itok=S0qqm8gW
Twitter appoints Rahul Pushkarna as head of content partnership, APAC

Rahul Pushkarna has been appointed as head of content partnership, APAC at Twitter. He confirmed his appointment through Twitter.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories