Television

Star World Premiere launches Facebook app

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MUMBAI: Star World Premiere takes consumer engagement up to the next level with the introduction of its brand new Facebook app that gives their fans a chance to be on their favorite show.



The hit show Person of Interest, starring Michael Emerson and Jim Caviezel, revolves around the US government's special mass surveillance computer system that predicts crimes before they happen. The system involves a close scrutiny of individuals with the use of what is known as ‘The Machine’. The Machine attempts to discern a potential victim through its analytical prowess classified as “Irrelevant” and the protagonists prevent the crime.



Fans of the show that have seen the Machine relocate its operations at the end of the second season may soon discover that its whereabouts are much closer than they realise through the use of an integrated Facebook app. The successful surveillance drama will engage viewers by giving them a chance to be a Person of Interest.



Viewers can go to Star World Premiere Facebook page and go to the ‘You May Be A Person Of Interest’ Tab and submit their own photo. After editing their photo through the app, it will be given to the "Machine" that will add the location and the 'threat level' to their image via colour-coded boxes: white for no threat or an irrelevant threat, red for perceived threats to the Machine and red-and-white for individuals predicted to be or currently violent. This entitles them to be featured on the show as a Person of Interest in the upcoming season after the producers pick the winning candidates.



The Person of Interest app is certainly the next level in consumer engagement via a social-media platform creating a connection both on-screen as well as online for its fans.

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