Big Magic strengthens distribution network, hops on board Videocon d2h

MUMBAI: Big Magic, the flagship GEC from the Reliance Broadcast Network stable amplifies its reach with the announcement of a distribution deal with Videocon d2h. After meeting with a great success in the heartland of India, it is Big Magic's endeavor to extend its assorted entertainment offering across the Hindi Speaking markets and this alliance takes it to an additional 8mn subscriber base.

The alliance allows Videocon d2h to offer its viewers an excellent television viewing experience, while the GEC reaches its content to a relevant audience base across relevant markets. Its programming mix which ranges from family dramas, crime shows, reality shows, cookery shows, game shows to weekend movies promise to offer a stimulating and refreshing entertainment experience. The Channel, which launched in April 2011, is in the process of strengthening its reach, offering audiences a programming offering that is backed by their very own predilections.

Speaking on the occasion, Big Magic business head Sunil Kumaran said: "We are happy to announce our alliance with Videocon d2h, which allows Big Magic to immediately grow reach by an additional eight million subscriber base. We are confident of our product, which has been designed as per audience penchants and want to strengthen our reach. We look forward to reaching a matchless entertainment offering to maximum audiences of India."

Videocon d2h CEO Anil Khera added: "Big Magic has performed well since its launch. We are extremely happy to provide this channel on our platform as it promises content across various genres. We are certain that our audience will enjoy and appreciate the addition of this channel on our platform."

Big Magic is already available across key DTH players ranging Airtel, DD Direct, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

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