Technology

Millennials may opt for Net TV over traditional pay TV

MUMBAI: Pay TV providers may want to skip peeking into the crystal ball.


New research from The Diffusion Group (TDG) finds that younger consumers are less likely than their older counterparts to subscribe to legacy pay-TV services, opting instead for the likes of Netflix or Hulu Plus.






TDG‘s Late Millennials: A Study in Media Behavior surveyed a random sampling of more than 2,000 broadband users between the ages of 18 and 24, half of which were living at home with their parents. Of this latter group, 49 per cent said they were highly inclined to sign up for an online subscription video service once they moved out on their own, compared to 31 per cent that were highly inclined to sign up for a traditional pay-TV service when they set up their own households. This is a difference of 58 per cent.






TDG president and principal analyst Michael Greeson admits these dispositions could change over time if OTT TV services are unable to acquire the content these consumers will want as they marry, have children, and move up the career ladder. “In the end, it will still be less about the conduit and more about the content and value the service provides.”


“While this data can be spun to rationalise a number of arguments, the simplest insight may be the most profound,” noted Greeson. “The very fact that young consumers perceive online video services as somehow more desirable or necessary than incumbent pay-TV services says volumes about the future of video.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/14/apec_0.jpg?itok=F4q4QkOl
A-Pac the biggest market for SOIs, to flourish by 2024

Silicon on Insulator (SOI) caters to the demand of the electronic industry, and thus the market will increase and expand with the varied demands in the electronics domain. The electronic boom in the industry has caused a surge in consumer electronics such as digital cameras, television, gaming...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/12/anthony%20%281%29.jpg?itok=1_onx3pu
B'casters' easing ATSC 3.0 transition: Artel, Qligent integrate

Real-time, multimedia delivery solutions company Artel has partnered cloud-based, enterprise-level media analysis specialist Qligent to help broadcasters ease the transition to ATSC 3.0.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Convergence_0.jpg?itok=YbX2BAHO
Convergence: Sinclair Broadcast co ties up with India's Saankhya

MUMBAI: ONE Media 3.0, a wholly-owned subsidiary of Sinclair Broadcast Group, Inc. has announced an agreement with Saankhya Labs, a leader in the development of Cognitive Software Defined Radio (SDR) chips, to accelerate the development of ATSC 3.0 (the Next Generation standard) chipsets.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Siemens-Sumitomo_1.jpg?itok=5cxUHrJ7
Siemens & Sumitomo win US$ 520m Pugalur-Trichur HVDC and cable VSC order

MUMBAI: A consortium between Siemens and Sumitomo Electric Industries Ltd. has been awarded an HVDC order from Indian transmission operator Power Grid Corporation of India to supply a high-voltage direct current (HVDC) transmission system.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Sanjay%20Sethi-800x800.jpg?itok=8Yt0QcPi
Electronic Manufacturing Cluster in Au'bad gets govt nod

NEW DELHI: The the first Brownfield Electronic Manufacturing Cluster (EMC) in Aurangabad under the Electronic Manufacturing Clusters (EMC) scheme has received final approval from the Electronics and Information Technology Ministry. India Electronics and Semiconductor Association (IESA), the premier...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/stb%20%281%29.jpg?itok=pU2kNGZD
Indian and Chinese companies tie up for pre-integrated VAS Ready STB

Technology company specializing in digital media Corpus and Chinese digital products supplier Jiuzhou are to offer an STB solution bundled with Value Added Services (VAS) applications to enable operators monetize their digital investments and achieve faster ROI and profitability.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/qw%20%281%29.jpg?itok=xNbG4zeg
Spectranet video delivery optimised through Qwilt

Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/camron-o-nil.jpg?itok=isUPKsXu
Adore partners Riedel solution

MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel's Artist digital matrix intercom solution for Accenture's state-of-the- art webcast facility in Gurgaon, India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/tech.jpg?itok=-NwpprGv
Cloud Force partners Corpus Media for TV internet applications on pay-TV providers

New York City and Hartford, CT-based software and services company Cloud Force Digital Media has selected Corpus Media Labs as its applications development partner.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories