Connect with us

Applications

ZengaTV names Abhishek Joshi as CEO

Published

on

MUMBAI: ZengaTV, provider of entertainment and news content on mobile screens, has appointed Abhishek Joshi as new CEO.


Joshi‘s previous stint was with Sony Entertainment Television (Set) as assistant vice president-marketing.


Joshi‘s key responsibility at ZengaTV will be to identify and develop new revenue sources for the ZengaTV platforms and reach out to a diverse set of advertisers along with the responsibility of leading the company to a high growth trajectory, the company said.


Shabir Momin, Joshi‘s predecessor, will now be the managing director and chief technology officer of ZengaTV.


Momin said, “Abhishek‘s breadth of experience makes him an ideal candidate for leading our venture at a time of such rapid technology change. We are delighted that a manager of Abhishek‘s caliber has selected our organization as his next professional venture.”


ZengaTV director Vikramjit Roy added, “Abhishek has a unique combination of strategic focus and operational skills. He has a proven track record in delivering on consistent growth while maintaining operational efficiencies. He takes over a fantastic and growing organisation at a key moment in its development and we look forward to supporting him and the Zenga team in the challenges ahead.”


“I am delighted to lead the company‘s dedicated employees to bring innovative mobile technology, content, and personalized experiences to users and advertisers all around the Mobile TV industry,” Joshi said.


Joshi brings with him over 11 years of experience. He had joined Sony in 2007 as senior manager – on air presentation, research and strategy. In June 2011, he took over as AVP-marketing at Sony. Prior to joining Sony, he had worked with Reliance Big pictures.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Applications

With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

Published

on

INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

Advertisement

“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

Advertisement

The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

Advertisement
Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds

×