Technology

Zee TV launches WAP site and mobile app for DID

MUMBAI: Zee TV has launched the first of its kind WAP site and mobile application for its dance reality show, Dance India Dance Season 3.


The channel has partnered with Mobilox Innovations to develop a WAP and app technology which will give all mobile phone addicts the opportunity to reach out to their favourite DID contestants in real time.


The WAP site will have features like appreciating your favourite participant while you watch them dance on television; chat with your favourite DID contestants and suggest dance steps to them; interact with the judges of DID – Masters Remo, Geeta and Terence; and vote for your favourite participants (with in-built Missed call function), among others.


The App will have fun features like clicking your friend’s photo and turning the photo into an animated character. It will dance to a tune and this video can be shared on Facebook and Twitter. One will also be able to view all the Twitter messages and posts of all participants and judges on one page.


The WAP is developed on HTML5. With most mobile phones having no access to Flash, HTML5 can deliver videos and other multimedia content to any kind of mobile phones and feature phones. HTML5 will enable users a better, faster, richer Web experience on their phones.


Zee Entertainment Enterprises Ltd marketing head, national channels Akash Chawla said, “Dance India Dance is a brand that is a favourite with viewers of all ages, especially the youth. Through Dance India Dance, Zee TV as a channel got an unparalleled opportunity to connect with the youth of today. Technology engages us in ways that are addictive. Television consumption patterns are changing for good. Viewers are leading the charge toward on-demand entertainment, viewable on the device of their choosing. This power shift is pervasive and they are not just passive viewers anymore, they’re also generators of content, co-creators of products, and – with social media and their smartphones– a media channel in their own right. With anytime, anyplace consumption, it is imperative for a content producer like us to adapt to their methods for making an impression and engaging with audiences. And to remain viable, we must do our part to facilitate this process…DID’s WAP/APP is just the start of this revolution!”


This mobile innovation is aimed at engaging with viewers which in turn will be an effective feedback mechanism to track their responses. The App has been designed keeping in mind the youth of the nation who are very active in the social media sphere.


Mobilox Innovations MD and CEO Abhijit Saxena added, “The explosive growth of mobile phones especially smartphones in India has opened up multi model opportunities for viewers to interact with content from the channel. Channels now have a huge opportunity to deliver a concept or a show in multiple flavours on mobile, thus making a TV show come out of the screen and resonate strongly in the minds of the viewers. By marrying television and mobile (2 widely viewed screens), viewers can now interact with a particular show beyond its airing time to a 24 hour format."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/16/divesh.jpg?itok=WN0NPBYn
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW – a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/14/TiVo-800.jpg?itok=XNFEcfVQ
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/09/iot.jpg?itok=aq6Nc5eG
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India’s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India’s leading...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/08/lexi.jpg?itok=_UKBq1kZ
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ‘FalconEye’ to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=F8KKyrXQ
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights™ OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=hC6uaBo3
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=vqdqRSNf
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=C0lEuPHt
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=XgPAaBYr
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories