Technology

Zee TV creates FB app for Ramayan

MUMBAI: To leverage the social media to promote its recently launched mythological show ‘Ramayan‘, Zee TV has launched a Facebook app.


The channel has created a ‘virtual‘ temple on the Facebook page of its mythological show.
 
According to the channel, the virtual temple holds the promise of a few moments of daily spiritual solace for netizens. The imagery, the colors and the music used have a calming effect and can easily transport a devotee to a harmonious, divine space.


The temple is a re-creation of the Ram Durbar showcasing Lord Rama, Lakshman and Sita with Lord Hanuman. It has features like the user can ring the bell, light a diya, play a choice of aartis, shower flowers and smear haldi kumkum on the deities, break a coconut and rotate the aarti ki thali.
 
In the coming days, Zee TV has plans of creating a mobile application that will make the virtual temple available to smartphone users and let them interact with ‘Ramayan‘ through aartis and chaupaayis.


‘Ramayan‘ airs every Sunday at 11 am on Zee TV as well as Doordarshan.

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