Zee to expand mobile platform; in talks with foreign telcos

MUMBAI: Zee network is planning to expand its presence in the US and UK on the mobile platform and is in advanced talks with telecom majors to offer shows from its content library.

"We are in discussions with some of the largest telecom players in the US and UK. This would provide a new platform for us to widen our audience base," says Digital Media Convergence Ltd (DMCL) CEO Ishwar Jha.


DMCL is creating a footprint in India and has exclusively tied up with state-owned telecom giant Bharat Sanchar Nigam Limited (BSNL) for this. "We are not looking at other telecom players in India for our digital content on mobile platforms. We found that BSNL is equipped with good infrastructure and bandwidth to give us a pan India presence," says Jha.

DMCL, promoted by the Essel Group, recently announced launch of the mobile TV application platform ‘Isee‘ in north India in collaboration with BSNL.

The company claims to have tied up 2500 subscribers within a week of Isee‘s launch. The service comes free for the first 30 days, but consumers will be subsequently charged Rs 150 per month.

Isee users have unlimited access to content which is currently under the labels of Isee TV, Isee Zee, Taaza and Masti. The application has been developed by Czezh Republic based technology firm U-Turn Media Group.

DMCL is planning for a national roll out in the next three months. "We are currently in Punjab, Haryana, Himachal Pradesh, Rajasthan, Uttaranchal and Jammu and Kashmir. We are currently trying to get feedback from our subscribers on the quality of service and transmission. We will have a nationwide presence within three months," says Jha.


Having only introduced Hindi content, DMCL will be offering on the mobile platform regional language shows from the Zee network.

The company is also looking at sourcing content outside the Zee network to offer to the mobile operators. "Our mobile platform is open to other content providers and the revenue model will be advertisement driven. We are basically trying to create a content mall running on advertising," Jha says.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories