Zee Media to launch ‘I Am IN’

MUMBAI: Good governance begins with active citizens seeking accountability from their chosen representatives at every level - from the Parliament to the legislative assembly, from the local corporation to the graam panchayat.

People who feel passionately about local issues and want to do something about it, then ‘I Am IN’ is a destination for you. ‘I Am IN – dna of India’ is a technology enabled initiative, that promises to enlighten, engage and empower citizens of India in getting involved in the cause for better governance. It gives power to the people to be vocal about local issues, to report news, connect with governance representatives and like-minded fellow citizens and more.

‘I Am IN’, is India‘s first multilingual, hyper-local, pan-India digital platform that encompasses - (over the next few months) - over 500 local circles and neighbourhoods across the country, enabling people to subscribe to and engage with, others in their locality.

The digital platform aims at strengthening the DNA of India to influence better governance. People can join as either a volunteer for their locality / neighbourhood and be the face of the community, or be an active citizen by signing up, staying informed and helping the community find solutions to problems.

The hunt to find volunteers for around 200 localities / neighborhoods that the platform is launching with, has already begun. Those interested need to give a citizen DNA test, prove why they deserve to be a volunteer and demonstrate the passion to be one.

Zee Media chairman Subhash Chandra exults: "I believe in India, and I have faith in the ability of my fellow citizens to make India a better country. We keep complaining about India, we keep saying we don’t know what to do and how to do it. We try to look at the big picture, not realising that it is made up of smaller problems. Solve the smaller problems and the big problem will be solved.”

He further goes on to say that the change in India has to be ground up, and what we aim to do is to empower and enable Indians to do just that. He adds: “Gandhiji said “be the change you want to see in society”, today with the launch of ‘I Am In – dna of India’ we hope that can be achieved, enabled by technology and powered by the desire of 1.2 billion plus Indians who want a better tomorrow."

Zee Media group CEO Bhaskar Das says: “Today, in India, we see a lot of energy. A desire to do ‘something’ more for the country’. If that energy is not tapped, that desire to do ‘something’ not see outcome - then it is easy to become despondent and negative. It is this spiral into negativity that needs to be avoided and it can be done by harnessing the power of good intention.”

“‘I am IN – DNA of India’ is an initiative that taps into the desire of Indians across the length and breadth of the country who want to live in a better, cleaner, safer locality/neighbourhood.  The power of hundreds of hyper local networks, each made of thousands of people, all of who act in a focused manner to improve their locality can surely bring the much needed qualitative change in our country,” he rounds off.

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