Zee launches India's first OTT service

MUMBAI: Indian broadcasters are beginning to join the over-the-top (OTT) TV race. While the U.S. is the most developed market where the battle is being fiercely fought, India is beginning to start the game.

Zee‘s digital arm, Zee New Media, today launched the country‘s first and only OTT (over-the-top) TV distribution platform, Ditto TV, with an aim to offer TV channels and On-Demand video content to consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs.

Along with this India launch, Ditto TV will also be available in UK, UAE, New Zealand and Australia, with US soon to follow by the first quarter of next fiscal.

Currently hosting 21 channels, Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, and Zee. It expects to offer 50 channels shortly and is in talks with other broadcasters including Star India to get in their channels.

Ditto TV is targeting one million global subscribers in its first year.

Zee Entertainment Enterprises Limited (Zee) managing director and CEO Punit Goenka said, “The OTT category presents a powerhouse of potential and adds a new dimension to Zee’s business model. As a pioneer in the entertainment and content business, we have been systemically investing in our digital outreach; Ditto TV was created to bring cutting-edge wireless broadband digital services to customers across the world. Over the years, we have launched many industry-firsts, but this is a launch that I am especially excited about; I believe that Ditto TV will transform the way content is consumed, and monetised and we are thrilled to be at the helm of this revolution.”

Ditto TV allows for complete customisation, both in cost as well as choice of content- users are given the option to handpick a basket of channels as per their own personal preferences. Different price points offer control of channel selection, with prices starting as low as Rs 49 (three channels) to platinum pack at Rs 2499 (all the channels) for one year.

Zee business head - New Media Vishal Malhotra added, “Ditto TV offers extreme versatility- both, in terms of content as well as device and bandwidth compatibility. With the increasing number of smart phone users, Ditto TV will allow subscribers to access premium content from across the world, at the simple click of a button. For partners, it will create unique revenue generation opportunities– namely, for content owners, distributors, retail, OEMs, and service providers.”

It offers features such as adaptive streaming, an elaborative electronic programme guide, a content recommendation engine and an elegant user interface, all of which will be integral to enhance the user experience.

Ditto TV has partnered with Siemens Communication and Media Technology to develop a strong technology platform that will offer adaptive streaming.

As an application, Ditto TV is available on application stores viz. Apple App Store, Android Market, and BlackBerry Application World. Ditto TV‘s prepaid cards will be retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance. For Windows and MAC PCs, the same can be downloaded from company’s website.

Ditto TV will run on the similar business model as of DTH.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories