Technology announces movie based game for 'Cash'

MUMBAI: Zapak Digital Entertainment Limited has announced the launch of the game ‘Cash Back‘ based on the movie Cash, which is scheduled for release on 3 August.

Presented by Adlabs and directed by Anubhav Sinha of Dus fame, Cash is a movie about three unique diamonds, two teams of thieves and one big heist that spins into a battle for the ultimate prize - the cash. The game can be played at

Cash director Anubhav Sinha said, "We are slowly but definitively moving towards an entertainment eco-system where it is becoming extremely important to engage the target audience of a film through multiple exposures across diverse media platforms. Structuring a promotional deal around Cash with Zapak is a win-win situation for both. While the film benefits from exposure to its intended target audience, users of get access to the film property before the film actually hits the theatres."

In the game ‘cash back‘, the player can steer the streetluge with the left and right arrow keys and accelerate with ‘A‘. The objective of the game is to collect all the diamonds and reach the end. The top ten scorers win music CD‘s and premier tickets for the movie Cash.

Zapak Digital Entertainment Limited COO Rohit Verma said, "Cash is an action oriented flick and hence merited a racing game. The game ‘Cash Back‘, is a unique chase-cum-hunt racing game, with a choice of three racing tracks, where the player has to collect diamonds while steering the streetluge and reach his destination in record time. This free-to-play game is in complete sync with the theme of the movie. We have two games based on Hollywood blockbusters and one on a Tamil movie. This is the first game based on a Bollywood flick for"

The movie shows agent Shania, guarding a Government of India convoy which is transporting a valuable cargo across South Africa. A gang of robbers masterminded by a top notch thief, Karan, succeeds in carrying out the heist. Karan, Shania‘s boyfriend, realizes that he has stolen from his girlfriend and the cash which he now has, is marked, which makes him and his team an easy target for the law. The diamond reaches Angad, of the South African underworld, from whom Karan and his bickering team must steal it back and return it to the Indian embassy. All this keeping ahead of Shania and Angad at all times.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories