Zapak to distribute Dirt 3 game in India

NEW DELHI: Receiving its worldwide broadcast television premiere during this year’s Summer X Games coverage on ESPN channels, Codemasters released the official ‘DiRT 3’ trailer video in HD.

Revealing the first details on the biggest, content-rich racer ever to roar out of Codemasters Studios, the DiRT 3 trailer is now playing at
Zapak Games will market and distribute the game in India through their retail distribution channel, ensuring a reach of DiRT 3 in 5000 retail outlets across 135 cities in the country.

The DiRT 3 video opens with WRC driver Ken Block leading the field as his iconic Monster Energy-branded Ford Fiesta rally car kicks up a dust storm in a sundried Kenyan rally stage. Seamlessly hurtling into a torrential downpour on a muddy Finnish lakeside course, Block then jumps into a Norwegian stage that’s thick with snow. Racing onto tarmac, a Ford RS200 classic rallycross car races into view and goes head-to-head with Block and a Mitsubishi Evo X in rallycross spec in the hills above Monaco.
The pace then changes as man and machine demonstrates what the very best drivers can do with a rally car in a Gymkhana-style performance. Set in the open environment of London’s disused Battersea Power Station, this skills showpiece delivers a new layer of depth to the DiRTseries’ variety of action-sports racing.

In the new year 2011, DiRT 3 will boast more cars, more locations, more routes and more events than any other game in the series, including over 50 rally cars representing the very best from five decades of the sport. With more than double the track content of 2009’s hit, DiRT 3 will see players start at the top as a professional driver, with a top-flight career in competitive off-road racing complimented by the opportunity to express themselves in Gymkhana-style showpiece driving events.

As players race to elevate their global standing, DiRT 3 delivers mud, sweat and gears world over: from the intense weather-beaten rally stages of Europe, Africa and the US, to executing performance driving showcases and career challenges where car control is pushed to spectacular limits. DiRT 3 is now in development at Codemasters Studios for a 2011 release for the Xbox 360 video game and entertainment system from Microsoft PLAYSTATION 3 computer entertainment system and PC Games For Windows LIVE.

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