Zapak targets women with

MUMBAI: ADAG‘s gaming portal is now looking to rope in female users with the launch of

The portal promises to offer international quality games which have simple yet mind tickling gameplay. The various genres of games available are strategy, puzzles and arcade.

Malaika Arora Khan promotes

Additionally, there is a special audio-video tarot forecast and forums dedicated to women. Other features include fashion forecasting by designers and fashion gurus of India, Experts giving advice on various topics like ayurveda (Dr. Shailendra) and allopathy (Dr. Manju Sachdev) and audio-video series on things girls would love to know about like cooking, car care and self defence techniques.

The upcoming features on include a section on women achievers and girls who have done something remarkable to be given a place in a section called girl of the week. To keep the excitement going, contests and gratifications will soon find way into


Two of the most popular games are Diner Dash 2, in which the player earns points by swiftly serving the customers at a restaurant and Plantasia, where the player has to dig the ground, plant seeds, water plants to make them grow and earn points by harvesting the flowers.

Zapak Digital Entertainment Limited COO Rohit Sharma said, "In the US, women constitute over 50 per cent of the online casual gaming community. They prefer games requiring lesser instructions and time to play. It‘s time we pampered this segment. According to reports tracking the activity of Indian women online, they have crossed the 12 million mark, which is 32 per cent of the total online population and this percentage has a potential to increase to 40 per cent in the next 2 years which makes it a fast growing segment.

Bollywood actress Malaika Arora Khan graced the launch. "Its now time for girls to have some fun and get gaming on Check out games like Diner Dash 2 and Plantasia, I had a lot of fun playing them. Women are an important target audience today and I‘m glad as created such an interesting package for us," she says.

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