Zapak launches Codemasters’ International Cricket 2010

MUMBAI: International Cricket 2010™, the latest game to join Codemasters’ best-selling cricket portfolio, was showcased for a special preview by online gaming company Zapak.

This game was unveiled by fast bowler Ishant Sharma and actress Prachi Desai who also were the first ones to pre-book the game.
Produced by Codemasters and developed by Trickstar Games, the Australian developer with a pedigree that includes Ashes 2009 and the Brian Lara series, International Cricket 2010 will look to set a new standard in cricket gaming. This title will look to redefine cricket experience on consoles with special features.

The game is scheduled to hit the retail stores on 18 June. It is published for the Playstation 3 computer entertainment system and Xbox 360 video game and entertainment system from Microsoft. Pre booking now open on

User can smash home 90mph+ deliveries and thunder down the track to bowl from Action Cam’s new on-field perspectives.

There is also a ‘Power Stick’ which delivers 360° degree batting control and gives players the widest selection of shots possible, from pushing quick singles to riskier slogs to the boundary.
Desai said, “I think that cricket games are as exciting as a live match. I am a huge fan of Ashes 2009 and have already booked a copy of International Cricket 2010. I tried playing this game and it was an awesome experience. For once I felt that I am actually playing a live game on a cricket pitch.”

Zapak COO Arun Mehra said, “Cricket is a passion in India and International Cricket 2010 will take this passion onto a whole new level. International Cricket 2010 promises the most immersive and engaging gameplay with action like never before to all cricket enthusiasts. We know that International Cricket 2010 will be the most selling console game in India on PS3 and XBOX 360.”

Codemasters CEO Rod Cousens says, "The significance of the alliance with Reliance Big Entertainment is being rapidly demonstrated. Within the group, Codemasters will leverage the market leading status of Zapak Digital Entertainment in India to publish International Cricket 2010. This partnership with Zapak Games takes our genre-leading Cricket series to its biggest potential audience ever.”

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