Zapak launches AdverGame in India for multiple DTH players

NEW DELHI: The gaming portal Zapak has for the first time launched an AdverGame on Reliance Digital TV and Dish TV to provide fun and engaging games on the DTH platform.
Reaching out to over 14 million households in India, this is for the first time that any gaming company has made AdverGame for multiple DTH players.

Close Up, one of the leading toothpaste brands in the country, partners with Zapak to enter the digital space this year to promote their new variant Close Up - Fire Freeze.
Zapak’s game - Kiss but don’t get caught - is set in an office scenario where the player needs to avoid the pesky bosses at work.Users can choose to play as Boy or Girl. If the player chooses to play the girl at work, then all she needs to do is kiss all her men colleagues at work under her bosses nose and if the player chooses to be the boy then all he needs to do is get kissed but not get caught.

The game is set across 3 levels and the gamer needs to impress all the mates with close up confidence while avoid pesky bosses who will catch you. The user needs to go near the colleagues using arrow keys and impress blue dress colleagues by pressing key 6 and red dress colleagues by pressing 4.

Commenting on this initiative, Reliance Entertainment COO – digital business Manish Agarwal said, “We are proud to be the only gaming company in India to launch the first ever adver-game for multiple DTH players thus offering Close Up best of the both worlds - engagement of gaming and reach of television medium. With this launch, we at Zapak, are continuing with the trend of providing advertisers innovative options to engage with consumers across screens.”

Advergaming is rapidly becoming popular since it delivers intense involvement of brands with consumers. Furthermore, the consumers being targeted have rapidly changed their media consumption habits to smaller screens like the PC/laptop monitor screens and mobile screens, thus paving way for advergaming in becoming a strong marketing tool. claims to be India’s top advergaming destination with over 250 brands on board and this year Close Up tied up with Zapak to increase their digital visibility.

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