YouTube launches online film rental service in UK

MUMBAI: Picking up pace in spreading its wings, YouTube has launched its online film rental service in Britain. Here it will compete with Amazon‘s LoveFilm.

The film rental service has lined up more than 1,000 feature films including The Dark Knight, Reservoir Dogs and Monty Python‘s The Meaning of Life.

The cost of YouTube rentals varies between Â?2.49 and Â?3.49 (roughly from $3.86 and $5.41) a film. This is a little more expensive than that in the US where the comparable charges are $2.99 and $3.99, according to CNET. 
In order to get a film from YouTube, users first need to go to the site‘s special â€?Movies’ page. From there, they can pick a film, view reviews, courtesy of Rotten Tomatoes and see who is in the cast. When they decide to purchase a film, they have 30 days to start watching it. Once started, users must finish watching the film within 48 hours, or it will be lost.

For customers in the UK who want to do more than just watch films, YouTube has a solution. The company has said that many of its movie pages come with additional content, including behind-the-scenes videos, cast interviews and parodies. It plans to bring more content to the service over time.

YouTube services are already available in the US and Canada.

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