Technology

YouTube launches exclusive channel for blockbuster movies

MUMBAI: Popular video streaming site YouTube has launched an exclusive online channel, ‘YouTube Box Office‘, which will air a blockbuster movie every month.


The free of cost service will be kick starting with Yash Raj Films‘ Band Baaja Baaraat.


The YouTube Box Office channel will also feature other movies from the YouTube‘s movie catalogue, which boasts of over 1500 titles including regional language films.
 
The channel will be available to all users in India and will be IP blocked for users in other countries. Intel has partnered with YouTube as exclusive presenting sponsor for the channel.


YouTube Japan-APAC director content partnerships Gautam Anand said, "We wish to create a destination for users which is easily discoverable and also help our content partners get more viewers for their premium content. With over 48 hours of content being uploaded on YouTube every minute; this is our attempt to curate premium and exclusive content which our users enjoy. This initiative also opens up a new window of opportunities for marketers to utilise the platform and engage the YouTube community." 
 
Intel South Asia director - marketing Sandeep Aurora added, "Intel is extending the ‘Smart visuals, brilliant performance‘ positioning of its latest second generation core processors with this association. The YouTube Box Office channel provides the consumers an opportunity to view premium, high quality movies on their PCs."


YouTube said that it will collaborate with its partners in India on a revenue share basis to bring more of such premium content on the new offering every month.


Yash Raj Films GM - Digital and New Media Anand Gurnani said, "Apart from offering tremendous reach, evolved digital platforms like YouTube also enable the monetisation aspect through advertising revenues in an unobtrusive manner, while offering a great online viewing experience to the users. We are sure this project will throw up interesting insights and consumption patterns of the digital-friendly audience."


YouTube is gung ho about the Indian market as it is happy with the reception of IPL. Recently, Dabangg was also aired on YouTube, which got over 1.3 million channel views.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/ATTO_0.jpg?itok=SvBSbt35
ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage

MUMBAI: ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments for nearly 30 years, has announced the successful testing and certification of its new Celerity™ 16Gb Gen 6 Fibre Channel host bus adapters (HBAs)...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/17/Rahul%20Nehra.jpg?itok=mP6RbVf2
Friend MTS-Castle Media to tackle Bollywood's digital piracy using unique watermark tech

MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/11/set-top-box-800x800.jpg?itok=pz9wqMdr
India poised to emerge as lucrative market for UHD STBs

The growing inclination of people towards ultra-high definition video viewing can be attributed as a major reason for the 4K Set-Top Box’s (STB) market growth. According to a report by Grand View research, the global 4K STB market size is projected to reach US$7.18 billion by 2024.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/01/Reliance-Jio-800x800_1.jpg?itok=Z9RZ3iGr
Reliance Jio to launch Android powered 4K STBs

Enjoying huge waves of success, Reliance Jio, within few months of its launch, plans to launch Android powered set-top boxes (STBs) in India. Following its idea of providing free 4G internet, this is believed to be Jio's second step in building their envisioned Digital Ecosystem in India.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/25/bi-800x800_0.jpg?itok=tfaGWUVv
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_28.jpg?itok=sUqa1jZF
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1.jpg?itok=I_5UAd8p
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/Untitled-1_0.jpg?itok=Op9PJAk4
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/06/Untitled-1_12.jpg?itok=gePFFzBo
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories