Young Americans prefer watching TV online to the DVR: Study

MUMBAI: Online viewing of TV is higher among 18-34 year olds in the US. 70 per cent have watched TV online at some point in the past. In comparison, only 36 per cent ever viewed a show on a DVR or a TiVo.

Research company SRG says that its most recent research confirms what is likely obvious to many observers – most young TV viewers are already living in a post-DVR world with much greater availability of online video both legally and also via peer-to-peer sources.

For the ‘Prime Time is Anytime‘ study, the company interviewed 1,200 Americans aged 12 and older in November 2008, during the fall sweeps and then compared results to past tracking surveys taken in the fall of 2007 and 2006.


Online viewing of TV shows at some point in the past is now at 50 per cent, double the rate of 25 per cent in the fall of 2006.

Hulu has significantly increased its awareness, with 24 per cent saying they have heard of the website. Hulu audience skews young and male - with an average age of 33 and 2-in-3 visitors are men.

15 per cent of online Americans have visited the website of one of the major networks in the last month specifically to watch a TV show online. But unlike Hulu’s audience, 54 per cent of this audience is female and the average age of 39 is much closer to the average of the broader Internet audience.


The research also found that online TV audiences are happier with their viewing experience compared to last year—46 per cent rate their latest viewing experience on one of the network sites as excellent, up 7-points from the 2007 average of 39 per cent.

Dancing with The Stars, Desperate Housewives, Grey’s Anatomy were among the top titles for online viewing on network sites.

Outside of YouTube, major of the top-of-mind destinations for videos, TV shows and movies are ABC, Yahoo!, NBC, Hulu, MySpace and CBS, each receiving over five per cent in mentions from online Americans.

Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories