Young Americans prefer watching TV online to the DVR: Study

MUMBAI: Online viewing of TV is higher among 18-34 year olds in the US. 70 per cent have watched TV online at some point in the past. In comparison, only 36 per cent ever viewed a show on a DVR or a TiVo.

Research company SRG says that its most recent research confirms what is likely obvious to many observers – most young TV viewers are already living in a post-DVR world with much greater availability of online video both legally and also via peer-to-peer sources.

For the ‘Prime Time is Anytime‘ study, the company interviewed 1,200 Americans aged 12 and older in November 2008, during the fall sweeps and then compared results to past tracking surveys taken in the fall of 2007 and 2006.


Online viewing of TV shows at some point in the past is now at 50 per cent, double the rate of 25 per cent in the fall of 2006.

Hulu has significantly increased its awareness, with 24 per cent saying they have heard of the website. Hulu audience skews young and male - with an average age of 33 and 2-in-3 visitors are men.

15 per cent of online Americans have visited the website of one of the major networks in the last month specifically to watch a TV show online. But unlike Hulu’s audience, 54 per cent of this audience is female and the average age of 39 is much closer to the average of the broader Internet audience.


The research also found that online TV audiences are happier with their viewing experience compared to last year—46 per cent rate their latest viewing experience on one of the network sites as excellent, up 7-points from the 2007 average of 39 per cent.

Dancing with The Stars, Desperate Housewives, Grey’s Anatomy were among the top titles for online viewing on network sites.

Outside of YouTube, major of the top-of-mind destinations for videos, TV shows and movies are ABC, Yahoo!, NBC, Hulu, MySpace and CBS, each receiving over five per cent in mentions from online Americans.

Latest Reads
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications
Messaging Gets Smarter with Classification, Smart Notification and Backup Features for Truecaller Users

Truecaller introduces three new smart updates called ‘SMS Classification’, ’Smart Notification’ and ‘Messages Backup’ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users.

Technology Software Applications
Prepare for Microsoft MCSA, MCSE certifications with actual exam dumps

To become a valuable professional candidate, you need to possess up-to-date skills and keep pace with the constantly developing world of IT.

Technology Software Applications
P&G rolls out innovative, connected products at CES 2019

Can an FMCG company go the connected product route too?. Well the Cincinnati-based Procter & Gamble obviously believes that's the way to go. At a press conference today, the global major unveiled six products at the Mandalay Bay in Las Vegas during CES 2019.

Technology ces
Consumer Electronics Show 2019: A ringside view

CES. Billed as the world’s largest consumer electronics show which brings in about 180,000 visitors who queue up and walk miles visiting 4,000 plus exhibitors who are showing  off the latest in tech over 2.5 million square feet of exhibition space.

Technology ces
Synamedia makes CES debut, offering pay-TV providers frictionless cloud migration strategies, new revenue opportunities

Synamedia, the largest independent video software provider, will bring its newest solutions to CES® 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly. The company also unveiled new security software that combats the rapid rise in account sharing...

Technology ces
Adapt My Web: making the web accessible to all

There are currently more than 600 million active websites in France.

Technology ces
Jenax presents revolutionized ways to connect human body to iot powered by the first true flexible battery at CES 2019

Jenax, an inventor and a manufacturer of flexible and fast-charging lithium-ion rechargeable batteries, today announced that the company will present how its award-winning J.Flex

Technology ces
Consumers Expect to be Riding Hyperloops and Owning Home Robots in 2030 According to Survey by CITE Research/Dassault Systèmes

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today revealed that consumers expect that cities in 2030 will be filled with technology that improves overall quality of life, delivers socially-conscious benefits and personalizes experiences.

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories