Youku in online broadcast deal for soccer World Cup

MUMBAI: Chinese video site has announced that FIFA and CCTV have jointly authorised with online broadcast rights to all Fifa 2010 matches.

CCTV has also granted rights to for on-demand broadcast of CCTV?s self-produced FIFA programmes.

With these agreements in hand, Youku says that it is now positioned to offer the most complete range of World Cup broadcasts of any online video site in China. new World Cup Channel will be dedicated to broadcast of matches as well as interactive activities for football fans. Programming will include match play, an extensive collection of highlights, background
information on teams, and much more. In addition, the Youku World Cup Channel will also broadcast all Fifa-related programming airing on CCTV.

Working with many of its over 2000 media partners, Youku will leverage both online and offline entertainment activities around the World Cup to encourage deeper participation from football fans.

During the Fifa season, Youku will also invite experts, entertainment stars and well-known figures from the world of sports as well as celebrities from the entertainment world to interact with Youku users.

According to the data provided by the China Internet Network Information Center (CNNIC), over 60 per cent of Chinese netizens followed the 2006 Fifa World Cup in Germany online. With more than three years of development, online video sites are better equipped than ever to offer marketing value, an excellent user experience, and deep level of user engagement for this long anticipated event.

With daily video views averaging over 200 million and 30 million unique visitors, Youku has established itself as the leading brand in China?s online video market, occupying more than half of the market by total time spent online. The World Cup Channel takes its place beside Youku?s other leading content channels ? Youku Information, Box Office Hits, TV Serials, and Youku Entertainment. 
Youku has also announced plans to host a conference in the near future, inviting brand advertisers and partners to discuss ways to best use Youku World Cup Channel for building brand value and developing optimal content.
With the Fifa license and Youku?s natural marketing advantage, Youku invites brand advertisers and partners to explore this opportunity.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories