Yahoo! to honour creative excellence in digital ads

NEW DELHI: Yahoo! India is to present the Big Idea Chair 2010 for creative and media agencies across India later this year.

The award ceremony will be held on 1 December 2010 in Mumbai. 
Big Idea Chair, a global initiative by Yahoo!, celebrates digital innovation across the world. The awards recognize some of the best work by the online community and also call out those creative inputs and integrated strategies that enable marketing excellence in digital advertising.
There are 6 awards across 3 categories: Integrated awards (Yahoo! Big Idea Chair, Best Digital Brand Solution); Display Awards (Best Rich Media Ad, Best Engagement Ad, Best Mobile Solution); and Search Awards (Best Creative Search Awards).

The awards span areas that define creative excellence in advertising across the digital medium. They are not restricted to just rich ads but also digital solutions and innovations. In other words, the ‘Big Idea‘ that eventually clicked. 
Yahoo! India managing director Arun Tadanki said, "The Yahoo! Big Idea Chair re-enforces our vision to promote the best talent in the advertising industry. Digital advertising offers immense scope for innovation and provides an opportunity for brand marketers to unleash cutting edge ideas. These awards will further encourage brands and agencies to paint the digital canvas with unbridled creativity and take digital advertising to the next level."

To generate excitement and encourage agency participation "Yahoo!‘s Travelling Big Idea Chair" would traverse 20 top agencies across Mumbai, Delhi, Bangalore where it will stay for two days in each agency.

A jury of eminent members from advertising, creative and media fraternity will judge the entries. The panel of jury includes Rajaram Narayanan, VP Lakme and Haircare - Unilever, Kunal Jeswani Country Head - Ogilvy One; Alok Bharadwaj Senior VP - Canon India; Anil Nair, Managing Partner - Digital Law and Kenneth, Karl Gomes - Digital Strategist & Marketing Consultant; Tadanki and Nitin Mathur, Senior Director Marketing, Yahoo! India.

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories