Technology

Yahoo! launches oneSearch Beta in India















Mumbai: Yahoo! today expanded the reach of its popular mobile search service, Yahoo! oneSearch beta, to consumers in India. It will go live in beta today in seven countries namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.


oneSearch reinvents search on the mobile and is designed to provide consumers instant, relevant answers on their mobile device. It can now be accessed through Yahoo!?s mobile Web site, on any mobile phone with a browser and Internet access.

 

Yahoo! Connected Life Asia Vice president and general manager David Ko said, "Consumers want search on their mobile phone to be entirely different from search on the PC. Yahoo! oneSearch is designed specifically for the mobile phone. It understands what busy consumers are looking for when they are on the move and brings up relevant answers in the first screen. It delivers better results with just one search, instead of a sea of websites."


Consumers in India will be able to access news, finance, weather, image, web and mobile web results and access new types of content over the coming months. For example, if a consumer wants to look for the latest information on a company, they just need to type Maruti into the search box. The search results will list the current stock price, latest news articles, the company website and more.

 

The facility also has advertising built into the experience, enabling advertisers to reach consumers on their mobile devices across major mobile operators. Consumers will be able to click on an ad to go to the advertisers? mobile web site or a landing page to get additional information about the advertisers? offerings, including the ability to call the advertiser.

Yahoo! oneSearch first launched on the company?s Mobile Web service US in March 2007.

 

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