Yahoo! is official online partner of Chennai Super Kings

MUMBAI: Yahoo! India is now the official online partner of Indian Premier League (IPL) franchise Chennai Super Kings (CSK).

As part of this agreement, Yahoo will host a separate section on its cricket site providing exclusive CSK content including off-ground coverage and help build user engagement for CSK fan communities through its leading cricket site. Yahoo! will also host a daily trivia contest with prizes and a grand prize where the winner will get a chance to meet their favourite ‘Super Kings’.
Helping drive its relationship with Cricket users with a first of its kind initiative within the online space, Yahoo! will also host a daily cricket talk show - Yorker - inviting cricket enthusiasts to post comments, ask questions and exchange views on ‘special moments’ from all matches in the ongoing season.

The Cricket Season on has several elements
Become a fan: Become a fan of as many teams as you wish

Cheer for team: Be recognized as the biggest fan of your team by cheering for them at every opportunity

Fan Shout: Participate and shout out your feelings on the match action

Polls: Follow the match on Yahoo! Cricket and express yourself by taking part in the multiple polls that are launched throughout the match

Others: Review, post comments, share articles / photos / videos via various social destinations, send articles / photos / video links via email. 
‘Yorker’, a 5-day-a week show on provides users a platform to post their thoughts and ask questions during live interaction between 4 pm to 5 pm. The host on the main viewing window will moderate all relevant comments; relevant questions picked and responded as well. Cricket experts like Amit Verma and other eminent cricket commentators will jointly host the show and answer queries from fans and cricket aficionados.

Yahoo! India managing editor Prem Panicker said, “As the leading cricket portal, has always provided innovative and engaging platforms to its consumers. Cricket is a game where every fan carries an opinion. ‘Yorker‘ is a unique way of giving viewers a chance to voice their point of views. Think of ‘Yorker’ as an online Sports Bar, where Cricket will be discussed and consumed with passion. We are also delighted to partner with Chennai Super Kings and provide a platform for fans to interact with their cricketing icons.”

Yahoo! has also signed a 3-year partnership where International Cricket Council (ICC) is the exclusive online destination for all ICC tourneys including the ICC World, Twenty20, ICC Champions Trophy and ICC Cricket World Cup.

Latest Reads
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes
India's PFT Clear Media ERP suite to help US' PBS content delivery

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, announced that its CLEAR™ Media ERP Suite has been selected by Public Broadcasting Service (PBS) to enhance their Network Operations Center (NOC) ecosystem efficiencies and sustainability, with the objective of reducing...

Technology Software Applications
Broadcasters, OTTs to gain as Via adds xHE-AAC at special rate

MUMBAI: Via Licensing Corporation, a intellectual property solutions provider, has announced the upcoming availability of Extended High Efficiency AAC (xHE-AAC) as part of the Advanced Audio Coding (AAC) patent pool. The expanded patent pool licence will be available at no additional cost to...

Technology Software Applications
Tata Comm to deliver Motorsport videos on global devices

MUMBAI: Tata Communications will now deliver video content for viewers' all devices over its global network. The two have partnered to power the growth of the network’s internet television platforms.

Technology Software Applications
How to create live video content sans pros, convert radio broadcast into visual show

MUMBAI: ChyronHego will be showcasing its live production, automation solutions at Broadcast India show in Mumbai in mid-October.

Technology Software Applications
Sony renews IP licence deal with TiVo

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has announced that Sony Corporation, a leader in consumer electronics, has renewed its multi-year intellectual property (IP) licence agreement. The license to TiVo’s patent portfolios covers all of Sony’s...

Technology Software Applications
Digital TV, growing telecom major drivers of coaxial cable growth in A-Pac: Study

MUMBAI: The global coaxial cables market is mature owing to the use of coaxial cables in industries for a long time and the slow or stagnant product innovation.

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories