Yahoo! India appoints Publicitas Digital as online sales partner

MUMBAI: Yahoo! India has appointed Publicitas Digital as its online sales partner for some key regions in India.

As part of this agreement, Publicitas Digital will advise marketers and facilitate online media buys, provide digital marketing and creative online media solutions for Yahoo! India in West Bengal, Andhra Pradesh, Tamil Nadu, Uttar Pradesh, Kerala and Gujarat.

The online solutions provider will liaise between advertisers in these regions and Yahoo! India, creating a platform that caters to advertisers‘ marketing needs. Advertisers stand to derive maximum value from being featured on Yahoo! and benefit from focused consumer targeting through Yahoo!‘s unique geo-targeting functionality.

Speaking on this, Publicitas Digital chief sales officer Namita Sahu said, "I am happy to be associated with Yahoo! India. Publicitas Digital promises a focused dialogue for local advertisers with their target markets, thereby maximising Yahoo!‘s value proposition through this equation. The provision of strategic solutions for maximising profitability and leveraging Yahoo!‘s website on the whole is an objective of mutual significance which Publicitas Digital will strive to accomplish."

Yahoo! India‘s national sales head (brand and multi-objective) Debadutta Upadhaya said, "Our goal is to ensure all businesses are able to see the benefit of advertising on Yahoo! In order to achieve this, we are delighted to forge a partnership with Publicitas Digital which has deep regional relationships."

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