Technology

Yahoo!, eBay form strategic partnership













MUMBAI: Internet powerhouses Yahoo! and eBay today announced a multi-year strategic partnership aimed at taking on the likes of search engine leader Google and Bill Gates‘ software giant Microsoft.


A joint statement issued by the two companies says the partnership is "designed to mutually benefit both companies by better serving their user, merchant, and advertising communities in the US. The agreement consists of four major components in the areas of search and graphical advertising, online payments, a co-branded toolbar, and the opportunity to explore ‘click-to-call‘ functionality."


Yahoo! and eBay will begin to roll out the initiatives outlined in the agreement this year. This will include a testing phase that will take place over the next several months, with a plan to achieve full implementation in 2007.


According to the deal, Yahoo will be the exclusive third-party provider of all graphic ads throughout eBay‘s auction site. Yahoo! and eBay have also agreed to collaborate on ways to increase the quality and comprehensiveness of Yahoo! Web search results for eBay.com.

Yahoo has also chosen eBay‘s online payment system PayPal to allow its own customers to pay for Yahoo Web services. PayPal will be integrated and promoted as Yahoo!‘s payment solution to Yahoo!‘s merchants and publishers, which includes the Yahoo! Publisher Network, Yahoo! Search Marketing, Yahoo! Merchant Solutions and other small business services.


"Our consumers will benefit from the combination of Yahoo! and eBay‘s leading technology and services, providing them with one of the best online experiences," said Yahoo! chairman and CEO Terry Semel. According to Semel, the partnership offers an opportunity to extend the two companies‘ sponsored search and graphical advertising reach on the Web," he added.


Said Meg Whitman, eBay president and CEO, "Working together, we can create more exposure for our properties, which in turn makes them more valuable to our users."
access."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/Sanjay%20Sethi-800x800.jpg?itok=8Yt0QcPi
Electronic Manufacturing Cluster in Au'bad gets govt nod

NEW DELHI: The the first Brownfield Electronic Manufacturing Cluster (EMC) in Aurangabad under the Electronic Manufacturing Clusters (EMC) scheme has received final approval from the Electronics and Information Technology Ministry. India Electronics and Semiconductor Association (IESA), the premier...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/stb%20%281%29.jpg?itok=pU2kNGZD
Indian and Chinese companies tie up for pre-integrated VAS Ready STB

Technology company specializing in digital media Corpus and Chinese digital products supplier Jiuzhou are to offer an STB solution bundled with Value Added Services (VAS) applications to enable operators monetize their digital investments and achieve faster ROI and profitability.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/qw%20%281%29.jpg?itok=xNbG4zeg
Spectranet video delivery optimised through Qwilt

Broadband Internet Service Provider Spectranet has chosen content delivery and open caching solutions provider Qwilt’s award-winning open caching solution to optimise over-the-top (OTT) video delivery and improve Quality of Experience (QoE) for its subscribers.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/camron-o-nil.jpg?itok=isUPKsXu
Adore partners Riedel solution

MUMBAI: In its continuing quest to provide broadcasters with traditional and new media solutions, systems integrator Adore Technologies Singapore has selected Riedel's Artist digital matrix intercom solution for Accenture's state-of-the- art webcast facility in Gurgaon, India.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/02/ctv%20%281%29.jpg?itok=uA7lD5TK
CTV audience measurement: YuMe, Nielsen tie up for programmatic platform

YuMe, Inc., a proven partner for video advertising leadership and innovation, today announced that it is working with Nielsen to bring to market the first programmatic platform-based campaign-based audience composition measurement offering for Connected TV (CTV) campaigns. This unique offering...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Inside%20image%20%281%29.jpg?itok=RPvWT5qW
Meet the brains behind Caavo, India-designed unique STB

MUMBAI: Meet the brains who founded the unique Caavo, a device that delivers a unified TV experience where devices and services come together to offer ultimate control. Caavo TV box serves as a universal control system for cord cutters that have multiple streaming boxes. The device is equipped with...

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Ajit%20Pai-800x800.jpg?itok=eQaNXAO8
Next-gen TV transmission standard proposed by US panel, to foster innovation

MUMBAI: The Federal Communications Commission (U.S.) has sought comment on a proposal that would allow television broadcasters to use the “Next Generation” broadcast television transmission standard, called “ATSC 3.0,” on a voluntary, market-driven basis.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Verizon-Operator_0.jpg?itok=_r9RjMEN
Processing video from linear to live, OTT & VR: Verizon launches Exponent for global carriers

MUMBAI: Verizon has globally launched Exponent, a new business and technology venture offering a portfolio of software and internet platforms designed to enable carriers around the world to quickly deploy and launch next-generation solutions. Exponent offers a foundation for carriers to fuel their...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Joe-French%20%281%29.jpg?itok=z26sS4io
Masstech announces key management promotions

Masstech – the trusted provider of innovative workflow and media asset management solutions – has announced two key management promotions. Savva Mueller has been named the company’s Vice President of Product Management and Marketing, while Joseph French has been promoted to Director of North...

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories