Yahoo deepens experience through Facebook

NEW DELHI: Yahoo! India has announced a deeper integration with Facebook with the launch of the Activity feature on Yahoo! News.

The new feature offers a deeply personalised, social news experience to over seven million unique users who visit Yahoo! India News every month, the internet giant said.

Yahoo! Activity lets users discover news articles their friends have read and automatically share what they are reading with their Facebook network, in a seamless manner. An opt-in experience, Yahoo! Activity gives complete control to the users over when and what they choose to share. Only if the user chooses to use the feature, will the articles they consume be flagged off to their Facebook network.

Globally, Activity is being launched across 26 Yahoo! sites worldwide.

The launch of Activity feature on Yahoo! News in India will bring in higher level of engagement for Yahoo! users and increase referrals from Facebook to Yahoo! News. It will also bring in the younger Internet audience to the online news destination in the country.

Since launching the Yahoo! News friends‘ activity feature in the US, more than 12 million people have opted in, increasing referrals from Facebook to Yahoo! News and bringing a younger (ages 18-24) audience of socially engaged people to it.

"As the world‘s most popular online news destination, Yahoo! News delivers the most compelling content on the web through a combination of local editors, advanced technologies, and now, your friends," said Yahoo! chief product officer Blake Irving. "In just three months, we‘ve seen traffic from Facebook to Yahoo! News in the US increase by 300 per cent, so we‘re excited to extend this social activation to more of our worldwide content sites."

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