Technology

WSJ to launch German language digital offering

MUMBAI: The Wall Street Journal has announced plans to launch a German-language news site (wallstreetjournal.de) and suite of digital products designed to build its presence in Germany, Europe‘s largest economy.


The new offering will deliver trusted reporting and analysis to a local audience of individuals and companies seeking a global business view combined with a strong regional market sensibility.


The move is part of the Journal‘s worldwide digital expansion which combines global news with locally focused coverage. The company‘s portfolio of local language sites currently includes WSJ China and WSJ Japan.
 
Dow Jones editor-in-chief Robert Thomson said, "Germany is an economic powerhouse and its relative importance in our increasingly complex world is growing. But that means German businesses, professionals and leaders must have instant access to the highest quality news from around the globe. There is no doubt German readers are distinct and discerning and we will do our utmost to satisfy their demands."


The January 2012 launch will expand Dow Jones‘ current German language news offering, which includes a German language newswire service. The site, together with mobile and tablet applications, and mobile Internet site, will feature a mix of free and subscriber-only content from The Wall Street Journal and across the Dow Jones global network, as well as news and analysis written by reporters based in Frankfurt, Berlin, Düsseldorf and Hamburg.


The Wall Street Journal has appointed Knut Engelmann as managing editor, Germany, newswires and wallstreetjournal.de, charged with overseeing a new combined news operation serving both Dow Jones Newswires and the German language Web site. Prior to joining Dow Jones, Engelmann spent 16 years at Thomson Reuters, most recently as Wall Street editor and global company news editor based in New York. He has also run Reuters‘ news operations in Germany, Switzerland, Austria and the Balkans from Frankfurt.
 
Engelmann said, "We‘re proud to bring more of the world‘s best business news coverage to Europe‘s largest economy. German readers know the Journal for its trusted analysis and content and we‘ll deliver compelling, exclusive coverage to them every day."


Dow Jones in Germany MD Dr. Matthias Paul takes on an additional role as publisher of the German-language Web site and will be responsible for developing and expanding The Wall Street Journal‘s digital business in Germany. Dr. Paul, who has been with Dow Jones since 2004, was previously responsible for Dow Jones‘ Energy & Commodity business,
as well as its custom publishing business serving industry and
financial clients in Germany, Switzerland and Austria.


Dr. Paul said, "Our global strategy is to develop in regions where we see opportunities to grow our business and support local market growth. We‘re developing an already successful local-language media platform to provide a new service for our German-speaking readers and the advertisers who seek this valuable audience."


Advertisers will be able to reach The Wall Street Journal‘s uniquely attractive audience through digital advertising formats adapted for the German market, and will benefit from the proven effectiveness of the Journal‘s multi-platform delivery.

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