Technology

Worldspace launches Marathi radio station Surabhi













MUMBAI: Worldspacer Satellite Radio salutes the aura of the Maratha culture and pays tribute to one of the richest languages in India, through the first ever 24-hour national Marathi radio channel, "Surabhi."

 

Channel number 110 on the Worldspace Satellite Radio Network, ‘Surabhi‘ offers listeners more than just foot-tapping Marathi music, it also presents a slice of Marathi culture and literature in an exciting magazine format that brings alive the diversity and heritage of Maharashtra, informs an official release.


Radio ‘Surabhi‘ captures the cultural ethos of the legendary Maratha tradition and the interests of Maharashtrians in poetry, literature and theatre. The channel recognises the various aspects of Marathi music that has a strong repertoire of film and non-film music with various genres enjoying equal popularity, the release adds.

 

The channel will also have special shows for Bhaavgeet (songs with ‘bhaav‘ - emotions), Abhangas (devotional songs), Powadas (patriotic songs), Natyasangeet (songs used in plays), Lavani and Lokgeet (folk songs) among several other sub-genres.


Worldspace India‘s MD Shishir Lall says, "‘Surabhi‘ is our latest offering and the country‘s first-ever 24-hour Marathi channel. At Worldspace we take great pleasure in celebrating the rich musical diversity of India and this forms an integral part of our strategy to create unique platforms that nurture regional music and culture. Our refreshing advertising-free format enables music aficionados to quench their thirst for quality radio programming in virtually any part of the country, thereby creating a truly pan-Indian radio experience."

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