Willow TV offers cricket World Cup in HD to US viewers

MUMBAI: Willow TV, the North American cricket broadcaster, has unveiled plans for the broadcast of the ICC Cricket World Cup 2011 in the United States.

Willow TV has entered into agreements with Dish Network and DirecTV, the satellite television platforms, who will broadcast the World Cup in high-definition. Dish Network and DirecTV are the only television providers in the US that will broadcast the event.
Willow will also distribute the event via Internet streaming, available across a range of devices. Willow has acquired the exclusive rights to distribute the series on television, broadband and the Internet in the US through an agreement with ESPN Star Sports (ESS), ICC‘s global broadcast and production partner.

Customers can subscribe to the pay-per-view package directly from Dish Network and DirecTV, as well as online via Willow‘s website.

The ICC Cricket World Cup will be available in HD for the first time ever in the US. The first match is on 19 February between co-hosts India and Bangladesh, culminating with the Final in Mumbai on 2 April. 
Willow TV has recently announced support for its live streaming across a variety of devices, including an array of smartphones, tablets, leading gaming consoles, Internet-ready televisions and IP video players.

"The range of viewing options that we have made available for this event is unparalleled, and we look forward to delivering a phenomenal viewing experience to cricket fans throughout the US," said Willow TV CEO Vijay Srinivasan.

ESPN Star Sports MD Manu Sawhney added, "We are pleased to see the increasing popularity of the game in the US and we are committed to bringing the excitement and passion of this iconic cricket tournament to fans in the most comprehensive, engaging and entertaining manner with our signature style production & presentation."

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