What content will work on Mobile still the big question

SINGAPORE: Though a lot is being said about mobile TV and visual content, yet what sort of content will really make waves is not very clear. At the recently concluded Broadcast Asiat 2006, one saw a considerable interest amongst vendors and operators, including broadcasters for the reduction of commercial mobile television services. Basically two methods are being used streaming and broadcasting.

For broadcasting, a number of standards have been developed to offer mobile broadcast TV, including DVB-H, DMB, ISDB-T and NediaFLO.

Speaking on a session on synergies and convergance on mobile TV, on how to optimise content for the mobile, Laurant Weill, president Visiware said, "The idea is to make use of interactive tools, and deliver video content on 3G platforms. Content providers should aim to convert mini series into four minute clips or so. Also, try to repurpose the available or create altogether new content. We should also try and summarise the existing standard TV formats. Make automatic clips of a existing news programming as conusmers want to see a V-navigator experience."

I-pop executive VP Colin Miles added, "The applications have to be synchronized with the existing TV shows and thanks to use of sms we already have interactive audience who will be more than willing to try new content."

While mobile TV services are in their infancy and both research and adoption levels suggest that in the medium term they have potential to generate significant revenues, Juniper Research believes that the total market for streamed and broadcast TV services will increase from $136 million to more than $7.6 billion by 2010.

NPTV marketing director Laurent Chouraqui was of the opinion that the number of standards developed to offer mobile broadcasters including DVB-H, DMB, ISDB-T amd MediaFlo will help the synchronization of TV content. But over a period of time content users should ease the creation of mobile content for consumers. Make automatic clips of a existing news programming as consumers want to see a V-navigator experience.

He added, "Linear content will not work on Mobile. New and interesting content will have to be developed. Like, for example the best moments of the World Cup. So, the challenge is really is developing fone minute content, special teasers and mini series."

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories