Technology

"WE DON'T MIND WHO REALLY RUNS THE DTH PLATFORM

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/04/DTH%20%282%29.jpg?itok=ugogkY5g

star TV CEO Peter Mukerjea set the cat amongst the pigeons when he made a surprise appearance at the Zee TV organised TV World launch press conference in Mumbai. He, suggested that not too much should be read into his decision to attend. "I was invited so I decided to come," he shrugged. He probably was reciprocating Zee TV chairman‘s Subhash Chandra‘s gesture when he dropped into the Gary Davey farewell dinner organised by Star TV in Mumbai earlier this month. Nevertheless, the two partners turned rivals will have to maintain the relationship as they are tied to each other at least for the next year until Chandra fully pays back the amount he owes Star for the purchase of its share of the Zee TV operation. And after that by the equity investment that Star TV has in Zee Telefilms. Mukerjea, an advertising and marketing professional has been with Star TV ever since it started up its Indian operations.The Indian Cab&Sat Reporter‘s Aditya Tole caught up with him at the TV World launch for a short and snappy interview.

Excerpts: 



Q: When are you planning to go regional?

A: At the moment we have no such plans. We‘ve to get our own channels right before that. We are focussing on that. 



Q: What about the future?

A: No plans for Marathi, Punjabi, and Bengali channels for at least one and a half to two years. 



Q: In the long term?

A:
What do you mean by long term? 



Q: 3-4 Years?

A:
Who has seen such a long period? I look just a year down the line from each date.



Q: What about DTH? When do you think it would come into force?

A:
I think only Mr Jaitley might be knowing about it. We really don‘t mind who runs the platform but we‘d like to be on it. Be it Zee TV or DD or even Star TV. We are really open on this issue. We‘d like DTH to come into the country, and we are very clear on that.



Q: What will the Indian cable TV market look like in the near future?

A:
I see only two bouquets, one Star TV and the other Zee. Other channels like Sony, Discovery, etc will have to decide whether they should go to either Star or to Zee. It would be ethical for them to start a new bouquet of their own...but it would not be easy for them to sustain.



Q: How would the split from Siticable affect Star TV?

A:
I don‘t think it would affect us in any way. Siticable is an insignificant part of the whole cable industry. It comprises just around 10% of the overall industry. At the most they would block our channels. But in this case, consumers would protest. 



Won‘t you protest if Star News or Star Movies or Star World is blocked ??? The consumers would not blast us. They would blast Siticable or the local operators. Consider what would happen if ESPN/Star Sports is blacked out? 



And you cannot forget that the strength of the Star TV network is our programming. 



Q: What do you think of Set Max? Do you see it as a competition?

A:
No way can they be a competition. What is "sports" in India? It‘s cricket. Set Max shows little cricket. They show other local sports. They bagged the rights to some tournament in Sri Lanka and Singapore. Is that significant programming? 



We‘ve (ESPN/Star) bagged the cricket rights for the next five years! So SET MAX cannot be a threat to us.



On the other hand Sony Entertainment is emerging stronger by the day.                                                                                                    

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Bruce%20Chatterley_1.jpg?itok=cyBeUOOm
Senet-SenRa tieup to help CSPs & MSOs for India IoT opportunities

MUMBAI: Senet, the first and fastest growing provider of secure, public, low-power wide-area networks (LPWANs) and Managed Network Services for Internet of Things (IoT) applications supporting the LoRaWAN™ protocol, has announced that it has partnered with SenRa Tech Pvt. Ltd., a Low-Power Wide-...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Virtual%20Reality.jpg?itok=0WLy4HcD
Virtual screens to start replacing TVs & theaters in a year, consumers expect: Ericsson

MUMBAI: Ericsson ConsumerLab has reported that seven out of 10 consumers believe that virtual reality (VR) and augmented reality (AR) will become mainstream in media, education, work, social interaction, tourism and retail. Consumers expect virtual screens to start replacing televisions and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/16/Untitled-1.jpg?itok=jLZTMoKT
TV & mobile electronics: Domestic prod leaves $ 300bn gap for import

NEW DELHI: The demand of electronic products in India is expected to expand at a compound annual growth rate (CAGR) of 41 per cent during 2017-2020 to reach $ 400 billion by 2020, but the government has to help domestic production.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/15/Anurag%20Dixit.jpg?itok=nEZIRFpy
Principals discuss 'emotional wellbeing' through Teno App

MUMBAI: Teno App, India’s leading free-to-use mobile app for schools, is organizing a panel discussion where reputed educationists will deliberate on the role of educators in promoting emotional wellbeing amongst school students. This panel discussion will also be the first initiative as part of...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/13/Suneet%20Singh%20Tuli-800x800.jpg?itok=AzASKx-S
India uses low-cost Net-enabled devices, Datawind leads: CMR

NEW DELHI: Low rate providers of Internet and tablets DataWind Inc. has claimed the top slot with 34.2 per cent market share in 1Q’ CY 2017, followed by IBall and Samsung at 16.3 per cent and 14.7 per cent, respectively.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/stb.jpg?itok=iK2P5qOy
GST on set-top boxes & optic fibre down to 18%

The Goods and Services Tax (GST) for set top boxes has been reduced to 18% from the previously announced 28%.

Technology Hardware Set-top Boxes
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/Esri%20India.jpg?itok=80wUDzHT
Yoga-Day App by Esri India

MUMBAI: Ahead of the International Yoga Day, Esri India, country's leading Geographic Information System (GIS) Software & Solutions provider, has announced the availability of an app to help yoga enthusiasts locate a Yoga Centre and join the International Yoga Day celebrations on 21 June. This...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/10/Pranab_Mukherjee-selfie-daughter.jpg?itok=W6ck33B4
Govt launches 'selfie with daughter' mobile app

NEW DELHI: A new mobile app to shoot ‘Selfie with Daughter’, carrying forward a message given by the prime minister Narendra Modi in one of his ‘Mann ki Baat’ broadcasts on All India Radio, was launched in the capital by the president Pranab Mukherjee.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/09/tcs.jpg?itok=USNopNbu
TCS launches BaNCS app development kit

Digital tech is empowering businesses to get things done interactively and instantaneously. It is increasingly becoming critical for financial institutions to have architectures that will enable continuous availability of data, systems, applications and business processes.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories