Technology

Watching video content over the Internet on the upsurge

MUMBAI: The majority of consumers in seven major markets around the world are choosing to watch video content over the Internet via their televisions, PCs, smartphones and other electronic devices, according to Accenture’s Video-Over-Internet Consumer Usage Survey.
 
Among 6,500 consumers surveyed, 85 per cent of participants aged 18 to 24, 82 per cent of participants aged 35 to 44 (an especially important demographic to advertisers) and 64 per cent of participants over the age of 65 are now accessing and interacting with video over desktops, laptops, Internet-connected TVs and mobile devices.
 
The survey was conducted in Australia, Brazil, Germany, Italy, Spain, the United Kingdom and the United States.


Accenture’s global broadcast lead Francesco Venturini said, “Consumption of video over the Internet is no longer a millennial-generation phenomenon; it’s an activity that crosses all age groups. Video over the Internet is well on its way to becoming a mass medium.


Furthermore, it’s clear that consumers are ready and, in some instances, may be ahead of the industry in terms of the vision they have for how, when and where they watch and interact with video content.”


The survey results reveal that although television still dominates consumers’ viewing preference (at 92 per cent), the diversity of electronic devices that consumers use to view video is very evenly divided.


According to the survey, 75 per cent of respondents use a desktop computer, 72 per cent use a laptop and 63 per cent use mobile devices to access content. Tablet computers, such as iPads which are new to the marketplace, lag behind the pack at 21 per cent, but it is just a question of time before that number climbs significantly, according to Accenture research findings.


Venturini said, “These results suggest a ‘form factor’ challenge when it comes to mobile video viewing. With broad access to video across devices with large screens, mobile video viewing will rarely be the first choice among many consumers. Because of this, providers will need to focus on creating video content specifically for smaller screens such as mobile phones and tablets or on creating programming that complements the large TV screen experience.”


Viewing Uptick on Non-Traditional Devices : Watching video on non-traditional devices is trending upward. The survey shows that in the past year, viewing increased on laptops (35 per cent), desktops (28 per cent) and Internet-enabled TVs (26 percent). These trends were seen across all age groups.


Growth percentages for most devices were nearly identical for the 25-to-34 year old and 18-to-24 year old age groups.
Multi-Tasking: The myriad of content delivery choices available in the digital world has also changed the nature of the entire viewing experience, including traditional TV watching.


There is no longer a single delivery channel or device that receives the uninterrupted attention of viewers. Of those surveyed, 81 per cent said they multi-task with other devices while watching TV. Nearly half (48 per cent) use a laptop while watching, 41 per cent use a mobile device and 28 per cent use a desktop computer.


“This fragmented viewing experience may appear to present challenges to advertisers, but companies able to leverage this multi-device, multi-channel addiction of consumers across devices may gain even more viewer awareness and loyalty,” added Venturini.


Popular Features : When it comes to choosing their favourite Internet/broadband TV features and functions, the largest number of respondents (40 percent) pointed to catch-up TV, which enables them to watch content that they may have missed. However, only 14 per cent of respondents wish to surf the Web on their televisions and only 11 per cent desire interactive and social networking functionality.


“Viewers want many of the same freedom of choice options that they experience when using their computers to apply to video consumption.


They value the ability to watch content anytime, however, they do not necessarily want to surf the web and they see relatively little value in using the TV as a gateway device for other applications,” said Venturini Tablets : The survey also found that the greatest percentage of tablet-enabled consumers (54 per cent) is interested in using them for fairly standard video-on-demand and catch-up functions. 44 per cent of tablet users are interested in the ability to interact with on-air programming to receive additional content related to what they are viewing.


Quality is the Great Decider : Although consumers are viewing video on multiple devices, quality rules the day when they consider selecting new services.


Of those surveyed, 48 per cent identified clarity of picture and speed of content delivery as the most important technical features they look for in an Internet video service. This proportion was statistically consistent across all age groups. High-definition viewing was a distant second, at 27 per cent. The ease of user interface in enabling search and content


management, and the use of recommendation engines to point viewers toward content in which they might be interested followed with 14 per cent and 11 per cent, respectively.


“The biggest frustration consumers currently experience with Internet video is the time required to buffer, download and play a video. One of the major issues providers must anticipate and solve if they are to be successful in the IP video marketplace is the ability to handle congestion on the network and perform streaming in such a way as to deliver a high-quality experience.


“Consumers are strongly indicating that they are ready for a true multi-device experience – one that goes beyond simply replicating traditional TV on another device. They want an experience where content is important, quality is critical and personalization of the service is a must. Only through embracing and understanding new consumer behaviors will companies be positioned for success in the burgeoning Over-the-top TV market,” said Venturini.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/Dalet.jpg?itok=0-5wx5GR
Dalet to expand opportunities for b'casters & content producers

MUMBAI: Dalet Digital Media Systems will present its forward-thinking, agile media solutions at the BroadcastAsia2017 show (BCA), held in Singapore from May 23-25, on stand 4T3-05. Dalet solutions streamline a wide range of workflows for broadcasters and media organizations around the world,...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/LG%20%26%20SES.jpg?itok=IJvnNLDE
LG & SES to demonstrate 4K high frame rate tech

MUMBAI: SES and LG Electronics will demonstrate OLED TV’s cutting-edge 4K High Frame Rate (HFR) broadcast at the tenth SES Industry Days conference in Luxembourg on 16 & 17 May. The 4K HFR content will be transmitted live via an ASTRA satellite at 19.2 degrees East and displayed on LG’s OLED TV...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/16/Michael%20Hawkey.jpg?itok=4U-bvF_d
TiVo brings entertainment to Panama Cable Onda subs

MUMBAI: TiVo Corporation, a global leader in entertainment technology and audience insights, today announced that Cable Onda, a leading television service provider in Panama and long-time TiVo partner, has agreed to expand its offerings and will soon offer its customers the latest TiVo Gateway DVR...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/11/Ian_Goldsmith-David_W_Jones_0.jpg?itok=PipNfkbS
Irdeto helps Rogue Wave Software secure banks & PSPs

MUMBAI: Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses, have announced a partnership to help banks and payment service providers (PSPs) protect...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/08/Nadeem%20Khan_2.jpg?itok=zyJc49bI
Gartner sees VIDIZMO as a 'challenger' for Enterprise Video Content Management

MUMBAI: VIDIZMO, a leading enterprise video platform provider, has been recognized as a challenger by information technology research and advisory firm Gartner Research, Inc. in its annual Magic Quadrant for Enterprise Video Content Management. The Gartner Magic Quadrant evaluates vendor...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/05/LATAM.jpg?itok=uWgTkYY0
Virtualise content: Prime Focus signs deal with Turner LATAM

MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed an agreement with Turner Latin America, where PFT’s CLEAR™ Broadcast Cloud will provide work order and supply chain management along with end-to-end process monitoring of critical tasks, with reports and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/04/Anil%20Ambani.jpg?itok=Dhy1Ez2I
R-Com signs pact with Aegis for VR & gaming, $ 36bn HPC market forecast

MUMBAI: Reliance Communications' undersea cable unit Global Cloud Xchange has entered into a HPC pact with two companies to provide cloud computing services. Traditionally, HPC has focused on serving end users, but the growth of IoT and Big Data, combined with the emergence of virtual reality and...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/03/chris.jpg?itok=jVQOBS-4
Content & OTT solutions: Alliance & India's Fullorbis tie up to sell NETArchive

Data archiving leader Alliance Storage Technologies and Fullorbis Technologies have teamed to expand sales throughout India. Fullorbis intends to sell and promote Alliance’s purpose-built NETArchive solutions to help archive, manage, optimize and protect critical data serving customers in a variety...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/03/Vynsley%20Fernandes%20and%20Sunil%20Ranadey.jpg?itok=oLYj8SoV
CastleMedia sets up Spyke for CPE and STBs repair

MUMBAI: Here’s some good news for the DTH Operators, MSOs and LCOs who used to get their STBs repaired from the neighborhood electrical shop at the hands of untrained, unqualified electricians.

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories