Technology

Vuclip launches mobile movie portal Starlight Cinema

BANGALORE: Independent mobile video service provider Vuclip has launched India‘s first independent mobile movie portal Starlight Cinema. Starlight Cinema will offer users the option of watching shortened feature films, movie clips, songs reviews and trailers from today‘s topmost films on even low-end feature phones without the need of downloading any application.


Starlight Cinema serves content from content providers including UTV Motion Pictures, Reliance Entertainment, Vega, Whacked Out Media and Maa TV. Vuclip claims that it has over 9000 movie clips from 350 movie titles in 13 Indian languages including Hindi, Marathi, Bengali, Bhojpuri, Gujarati, Punjabi, Oriya, Rajasthani, Kashmiri, Tamil, Telugu, Kannada and Malayalam. 
 
Vuclip VP - business development and managing director, India & Middle East, Salman Hussain, "In order to meet the ever-increasing demand for exclusive movie content on mobile phones, we are working with many of the key content providers to digitize more such movie clips from as many as 8,500 movies. We are keen to continue increasing our partnerships with the various movie- based content producers and aggregators to help them better distribute and monetise their content in an increasingly off-deck world. We are also launching dedicated mobile micro-sites for the various regional languages, beginning initially with one channel exclusively featuring South Indian movie clips."


GroupM Regional Director Vinod Thadani says, "With the launch of Starlight Cinema, Vuclip has created unrivalled synergies between the growing mobile user base in India and the Indian movie craze through a mobile platform exclusively featuring movie clips which will present compelling advertising avenues."

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