Vogue, GQ, Traveller to make digital splash in India

MUMBAI: Condé Nast, the US based publishing house which has successfully launched two magazines in India so far, is getting ready to make a splash into the digital space as well.

Vogue, their very popular fashion and lifestyle magazine which also has its own website, will get revamped and relaunched on 5 June while GQ or Gentleman‘s Quarterly, a magazine focused on fashion and culture for men, will also have its own website by June end. 
Traveller, their luxury travel magazine which will launch in India later this year, will witness a simultaneous multi-media launch across print and online in October.

Says Condé Nast digital director Maya Hari, "We believe that this is the right time to move into the digital space. Currently, there are 71 million internet users in the country. Premium audiences are using the net too and they form our primary target market. While there are many general audience websites, there are no exclusive premium audience sites in the country yet, and we hope we will be able to create a digital property which attracts this segment of the 71 million users." 
All the magazines will also have mobile versions along with the websites, so that people can browse these sites easily via their mobile net connections. Special mobile applications will also be created, which will offer users content from the magazine. Apart from this, exclusive content only for the digital editions will also be available.

Talking about the revenue generating opportunities that this move will create for the company, Hari says, "Luxury and premium brands too that wish to target the premium segment of the market should be interested in advertising with us. Also, as our digital space gets more popular, we expect the revenues it generates to also flow in more steadily and easily."

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