Vod users in the US tuning in to reality shows: Study

MUMBAI: US market research firm Scarborough Research, which works in the area of identifying the shopping, media and lifestyle patterns of Americans, has released an analysis of video-on-demand (VOD) users - those consumers who live in households that used VOD during the past month.

The analysis found that VOD users are 27 per cent more likely than all consumers to cite reality programmes as a television genre that they typically watch.

Across America seven per cent of consumers live in a household that used VOD during the past month. VOD users are 24 per cent more likely to tune in to music videos. 22 per cent more likely than all consumers to watch news magazine shows, science fiction (21 per cent more likely) and dramas (18 per cent more likely), round out the top television genres among VOD users as compared to the general population.

Today‘s VOD users hail from upscale, young families. According to the Scarborough analysis, VOD users are 27 per cent more likely than all consumers to be between the ages 18-24; 20 per cent more likely to have two or more children in the household; and more than twice as likely as all consumers to have an annual household income of more than $150,000. VOD users are 27 per cent more likely than all consumers to be African-American.

VOD users are avid consumers of entertainment and information technologies. VOD users are 50 per cent more likely than all consumers to spend 20 or more hours online weekly. They have high-speed Internet connections, and are more likely than all consumers to have a cable modem, DSL or wireless Internet connection. VOD users are 38 per cent more likely than all consumers nationally to have purchased something on the Internet in the past year. 39 per cent of VOD users use online services for travel reservations and 47 per cent of VOD users use on-line services for news. VOD users are almost three times as likely as all consumers to have purchased pay-per-view (PPV) five or more times during the past year.

When it comes to advertising categories, home improvement is a top category among VOD users. 73 per cent of VOD users live in a household that has bought hardware, building, paint, or lawn and garden items in the past year. They are 15 per cent more likely than all consumers across the US to have spent $3,000 or more on all home improvements in the past year.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories