Technology

VLive powered webcast of India ? SL series sees growth

MUMBAI: Online and mobile video monetisation company Vdopia successfully inserted Online Video ads during the India -Sri Lanka series that was live webcast on CricketNirvana.com.


Approximately three million online internet viewers watched five ODI?s, three Test matches and two T20 matches. Vdopia served over 40 million dynamic Online Video ads through its recently developed live streaming ad insertion technology, V-Live. At times during the match webcast, there were approximately 150,000 concurrent users watching the live stream.
 
Aircel, IDBI Bank, Axe , Samsonite, Maruti, Volkswagen and SBI Savings A/c., were some of the leading companies who did online video advertising on Neo?s website, www.cricketnirvana.com, during the live webcasts of the India - Sri Lankan series. These brands were able to reach to the relevant audience through the power of V-Live technology. This technology combines the power of TV Branding with measurability of the internet.


The key aspects of V Live technology are:


- Dynamic Video Ad Insertion
- Real Time Ad Switching: Must for Sports Webcast
- Real Time Geo Targeting capability within the Live Stream
- Clickable Pre Roll, Mid Roll and Post Roll Online Video Ads  
 
VLive platform enables the online video ads to be inserted in any Live Video Stream in the same way video ads are inserted on Live TV. The innovation developed from Vdopia?s VDO ad lab is that the online video ads are not static (Like in TV Broadcast) but are dynamic.


Recently Vdopia raised $4 Million from Nexus Venture Partners, which the company will invest further to drive its growth.


The live streaming of World Championship of Cricket (India ? South Africa series) will be exclusively webcasted on Cricketnirvana.com. Vdopia would be powering online video advertisements for the India ? South Africa series starting 6 February. India will be playing 2 test matches and 3 ODI matches with South Africa.

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