Technology

Vizury raises $9mn in series B funding

MUMBAI: Bengaluru-based digital marketing technology company Vizury Interactive raised close to $9 million in its Series B round of funding.


The funding was led by Nokia Growth Partners (NGP) with participation from existing investors Ojas Ventures and Inventus Capital Partners. Existing angel investors who led the seed round of funding also continue to remain invested.


The funds will be used to strengthen the company?s presence across Asia, Australia and South America, step up the research and development efforts and drive product innovations.


Vizury offers a retargeting solution called Visitor Relationship Management (VRM) that enables eCommerce and online travel companies to harness the full value of their digital data in a structured and multi-phase manner. VRM users include Webjet, Virgin Airlines, Expedia, Zuji, Netshoes, Viajanet, Zozo, Kokuken, Ctrip, Yintai, Jabong, Jet Airways and MakeMyTrip.


Vizury co-founder and CEO Chetan Kulkarni said, "We see this funding as an endorsement of our approach to strategically partner with our customers and help them drive revenue using a combination of cutting edge technology and enterprise class service. The capital infusion will allow us to accelerate our investments in R&D, bring new products to market and establish ourselves as clear leaders in the space. Having NGP, Inventus and Ojas in our corner will be invaluable as we make the next big leap."


NGP (US) managing partner John Gardner said, "Vizury?s industry-leading behavioural ad targeting products and intense customer focus position the company well for expansion across a number of regions. With this investment, we reinforce NGP?s commitment to investing in the growth of the global advertising technology space."


NGP Advisors India principal Anupam Rastogi has joined Vizury?s Board post this development. He said, "We are pleased with the strong product, technology and analytic capabilities that Vizury has built. We believe Vizury?s technology has the potential to optimize customer acquisition and digital marketing for a range of clients. We look forward to working with Vizury and supporting the team in its global growth."

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