Technology

Visual radio still at concept stage in India

















MUMBAI: Last year, Radio Mirchi launched visual radio in collaboration with HP and Nokia. But the concept has yet to catch on as private FM operators are in a rush to launch more stations.

 

Radio on mobile phones has a 40 per cent penetration in metros like Delhi and Mumbai. In such a situation, mobile should be put into work by the radio broadcasters, observed GCAP Media digital content manager Nick Piggot.

 
Speaking at the India Radio Forum, Piggot said radio and mobile phones complement each other.

Text messages can provide a database of the listeners, their profile and a list of their most preferred songs. Piggot explained how this could be achieved. The listeners‘ request should be received through text messages; it unburdens the phone from being jammed; and the request text can be returned by a ‘thank you‘ message which is sponsored by any brand.

 

Radio stations can earn huge revenues through collective reporting which includes traffic update, weather, sport updates via text message. It can also include travel, programme highlights and competitive promos. All these can be supported by advertising.


The Indian radio industry is still at a nascent stage to exploit revenue streams from mobile, observed Piggot.

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