Videocon d2h targets 1 million subs by June-end

MUMBAI: Videocon d2h, the direct-to-home (DTH) service provider, is targeting a subscriber base of one million by the end of this month.

Launched in December 2009, Videocon d2h currently claims a base of 850,000 subscribers.

"We have over 850,000 subscribers and will be reaching one million by June end," Bharat Business Channel Ltd (Videocon d2h) CEO Anil Khera tells
The DTH player, which is offering a choice of satellite TV, DVD or a Satellite Box (STB), is seeing growth across the country but faces problems in two southern markets. "Barring Tamil Nadu and Kerala, we are getting good response from the consumers across India. These two states are heavily dominated by Sun," Khera adds.

To woo more subscribers with extra services, Videocon d2h is also launching Active Music Space, a music offering with two video and 20 audio channels, from 5 June.

The company claims that it is the only service provider to introduce exclusive music channels by launching ‘Active Music Space‘ and these features are not available with any other DTH operator.
Says Khera, "These are free on an experimental basis for some time. Later it will be added to our value added services (Vas) bouquet."

The 20 audio channels are categorised under - Latest Hits, Romantic Hits, DJ mix, Dance Hits, Sentimental Hits, Tanhaee, Zabardast Hits, Love is Hit, Gurbani, Punjabi Devotional, Punjabi Pop, Punjabi Lounge, Bhojpuri, Hamaar Geet, Meditation, Vandana, Spiritual Lounge, Bhakti, Islamic Devotional and Urdu Devotional.

The two video channels will have Latest Hindi Hits and Romantic hits.

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