Viacom18 signs content distribution deal with

MUMBAI: Viacom18 and online video content networks company have entered into an online video content distribution deal.

The deal will see digitising, packaging and managing all video content belonging to Viacom18 channels across all online platforms.

Viacom18, the Network18 and Viacom JV, operates and runs a clutch of TV channels including Colors, MTV, Nick and Vh1.
?This is one of the biggest deals in the online video content market in India. Video is the fastest growing segment online and this deal will ensure that reality shows like Bigg Boss, Fear Factor-Khatron Ke Khiladi as well as serials like Balika Vadhu apart from properties like Roadies and Splitsvilla will be available online,? says founder and CEO Radhakrishnan Ramachandran.

As part of the deal, will create and manage online destinations for Viacom18 video content across multiple platforms. currently has partnerships with all major online platforms like YouTube, Dailymotion, MSN, Yahoo, Indiatimes and Sify.   
?We believe we can build equally powerful properties in the online space adding entertainment and engagement off the television screen as well,? says Viacom18 Media SVP ? strategy & business development Anuj Poddar.

iStream will also have access to all archived content from Viacom18 including MTV Bakra with Cyrus Broacha and MTV Loveline with Malaika Arora.

The worldwide market for the ad-supported online video market is estimated at $3.5 billion and is expected to see a compounded annual growth rates of more than 35 per cent over the next four years, the company said in a statement.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories