Technology

Vh1 India reaches half a million users on Facebook

MUMBAI: Viacom18‘s International entertainment channel Vh1 has clocked a record 500,000 members on its Facebook page, which it claims is a first for any niche channel in the country.


The broadcaster says that the content on the page helps get 30 per cent of the fan base to engage with the brand every month with an average of 11 million impressions every week.


Vh1 India also conducts contests giving away merchandise and "life-changing opportunities" to winners. The ‘Ticket to Ride‘ contests have culminated in winners attending the Grammy Awards, watching Shakira Live at the GrandPrix in Singapore, partying Vh1 style at The Playboy Mansion in LA with over 1000 playmates. 
 
Some winners also get concert tickets, meet and greet opportunities with international artists amongst other merchandise like guitars, t-shirts and lots more. The Facebook page was also the first medium in the country to launch Coldplay‘s latest album Mylo Xyloto way before the album hit stores, thus giving members an exclusive sneak-peak to the new release.


Vh1 India channel head Ferzad Palia said, "Getting half a million hits on our Facebook page speaks a lot about the brand and its pioneering initiatives in the social media domain in this genre. The youth today has moved to an evolved lifestyle and Vh1 India re-affirms the endeavour to provide its fans with cult entertainment of their choice, which is latest and in keeping with the times. To give you a number, the average weekly reach of the page is over 390,000 unique users and I am delighted by the support we have got from our Facebook fans. This just goes to prove that Vh1 does have a vibrant parallel universe beyond television. A big Thank You to all our fans… Keep clicking!"
 
Through its Facebook fan page Vh1 aims to also entice members to participate with mediums such as the ‘Make your Mix tab with Manchester United‘. This tab gives Vh1 fans a chance to showcase their bartending skills and make drinks for their friends and loved ones. Apart from providing activities and celeb web chats with the likes of stand-up comedian Russell Peters and Canadian band Simple Plan, Vh1 drove their entire pro-socio campaign ‘Vh1 Spread the Music‘ through Facebook. Through this application, fans can help underprivileged children experience the joy of learning music.


Vh1 India‘s Facebook Page has marked the beginning of its ambitious plans by revolving around its fan‘s passion points and penetrating into various facets of ‘music‘. This goes to show India‘s youth moving towards a global, evolved lifestyle.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/13/nabshow.jpg?itok=F8KKyrXQ
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights™ OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/09/magai.jpg?itok=hC6uaBo3
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/08/tivo.jpg?itok=vqdqRSNf
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo’s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo’s G-Guide xD app and remote schedule...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/25/priyanka.jpg?itok=C0lEuPHt
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/24/etere_0.jpg?itok=XgPAaBYr
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/04/sanjeev.jpg?itok=jSKv0oLN
Pune Times joins hands with the Pune Police to launch the 'City Safe' app, as part of #MakeMyCitySafe initiative

Pune Times, city supplement of leading media house, The Times of India, has joined hands with Pune Police to support an initiative for women’s safety in the city. Pune Times has launched its campaign #MakeMyCitySafe as a big shout out to the youth of Pune to come together to make the city safer...

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/06/Navanit-Samaiyar_0.jpg?itok=fQLjKjss
HAL Robotics ropes in Navanit Samaiyar as board member and advisor

MUMBAI: HAL Robotics has roped in Navanit Samaiyar as its board member and advisor. Samaiyar has a record of setting up, scaling and transforming businesses across a very wide cross section of industries spanning from IT/ ITeS to steel, telecom, engineering goods, earthmoving machinery, logistics...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/07/Arnab-Goswami.jpg?itok=VUCIzU8A
Republic TV launches Android app

MUMBAI: Republic TV is on a roll. From rocking the ratings chart in launch week itself to going international, the channel has added one more accomplishment to its kitty. The Republic TV Android app is now live.

Technology Software Applications
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/11/STB.jpg?itok=WsiaUBr8
STB cos in India, China enhancing features, providing customised solutions, Technavio enlists top vendors

MUMBAI: The global STB market is characterised by intense competition as the market is saturated in developed countries. The market share of these players is declining because of the entry of new players. The STB companies are enhancing the features of STBs and providing customised solutions to...

Technology Hardware Set-top Boxes

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories