Technology

Vh1 India reaches half a million users on Facebook

MUMBAI: Viacom18‘s International entertainment channel Vh1 has clocked a record 500,000 members on its Facebook page, which it claims is a first for any niche channel in the country.


The broadcaster says that the content on the page helps get 30 per cent of the fan base to engage with the brand every month with an average of 11 million impressions every week.


Vh1 India also conducts contests giving away merchandise and "life-changing opportunities" to winners. The ‘Ticket to Ride‘ contests have culminated in winners attending the Grammy Awards, watching Shakira Live at the GrandPrix in Singapore, partying Vh1 style at The Playboy Mansion in LA with over 1000 playmates. 
 
Some winners also get concert tickets, meet and greet opportunities with international artists amongst other merchandise like guitars, t-shirts and lots more. The Facebook page was also the first medium in the country to launch Coldplay‘s latest album Mylo Xyloto way before the album hit stores, thus giving members an exclusive sneak-peak to the new release.


Vh1 India channel head Ferzad Palia said, "Getting half a million hits on our Facebook page speaks a lot about the brand and its pioneering initiatives in the social media domain in this genre. The youth today has moved to an evolved lifestyle and Vh1 India re-affirms the endeavour to provide its fans with cult entertainment of their choice, which is latest and in keeping with the times. To give you a number, the average weekly reach of the page is over 390,000 unique users and I am delighted by the support we have got from our Facebook fans. This just goes to prove that Vh1 does have a vibrant parallel universe beyond television. A big Thank You to all our fans… Keep clicking!"
 
Through its Facebook fan page Vh1 aims to also entice members to participate with mediums such as the ‘Make your Mix tab with Manchester United‘. This tab gives Vh1 fans a chance to showcase their bartending skills and make drinks for their friends and loved ones. Apart from providing activities and celeb web chats with the likes of stand-up comedian Russell Peters and Canadian band Simple Plan, Vh1 drove their entire pro-socio campaign ‘Vh1 Spread the Music‘ through Facebook. Through this application, fans can help underprivileged children experience the joy of learning music.


Vh1 India‘s Facebook Page has marked the beginning of its ambitious plans by revolving around its fan‘s passion points and penetrating into various facets of ‘music‘. This goes to show India‘s youth moving towards a global, evolved lifestyle.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/optical%20fiber-800x800.jpg?itok=D69vNMjs
Power transmission towers & cables market forecast to expand at 7 pc CAGR by '23

MUMBAI: The power transmission towers and cables market is expected to exceed more than US$ 14 billion by 2023 expanding at a CAGR of more than 7.0 per cent in the given forecast period 2015 and 2023, according to Market Research Engine's new report which also covered Indian companies such as...

Technology Hardware Components
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/naveen%20%281%29.jpg?itok=-P6RmzSx
Triple Play targets cable & net subs, deploying Conax-secured, multi-DRM

Conax, part of the Kudelski Group, and a leader in total service protection for pay-TV and digital entertainment services worldwide via broadcast, broadband and connected devices, has announced that Indian pay-TV operator Triple Play has selected technology from Conax and Corpus to help drive...

Technology Software Middleware
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/07/Sue%20Rudd-800x800.jpg?itok=0lmTkd23
5G TV may rival cable, satellite & IPTV: Report

MUMBAI: TV and video delivery is likely to become a core capability of next generation 5G wireless services, concludes a new report from Strategy Analytics. Recent demonstrations have suggested that 5G will support 1Gbps data throughput rates. Combining 5G with other networking enhancements and...

Technology Hardware Uplinking & Downlinking
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/SONY-LG-800x800.jpg?itok=SQnBzrjz
LG, Sony to stop making 3D TV sets

MUMBAI: At one stage it was touted as the future of television. Thanks to the stupendous success that James Cameron’s 3D version of Avatar achieved at the box office with its spectacular 3D graphics and colors. A rash of manufacturers rushed in rolling out 3D TV sets which could be watched with...

Technology Hardware Distribution
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/CESAUTOMOTIVE800X800.jpg?itok=j1qYdiEF
CES 2017 catapults a connected world

LAS VEGA: CES 2017, the 50th anniversary of the largest global gathering of innovation and connectivity, concluded today, introducing ground-breaking products, providing opportunities for companies in every major global industry to conduct business, and shattering records.

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/fordgt800x800.jpg?itok=T3KbZBaH
Innovation at CES 2017 transcends industries and spurs emerging markets

LAS VEGAS: The latest emerging innovation across every major industry takes center stage this week at CES® 2017, with product launches that propel global markets from automotive, sports and fitness, software, healthcare, entertainment and more. Owned and produced by the Consumer Technology...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/cesunveiled800x800.jpg?itok=KeLVVGP6
CES 2017 unveils game-changing innovation to the world

LAS VEGAS: The future of technology was unveiled yesterday on opening day of CES® 2017, as more than 3,800 companies debuted products across a record 2.6 million net square feet of exhibit space. Opening day featured future-focused product announcements and keynotes from the leaders of Carnival...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/j%26j-800x800.jpg?itok=QZjekAkk
India's startup gets J&J support for maiden device

Ray IoT is creating a non-contact wellness and sleep tracker for babies for which it has received support by Johnson & Johnson and HAX. Ray IoT will be introducing its product at the Consumer Electronics Show (CES) in Las Vegas 5-8 January. This is the first time a startup from India has been...

Technology ces
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/21/jensingnvidia800x800.jpg?itok=iL3_c2Eq
Whoa! CES 2017 Opens with Next-Generation Innovation

LAS VEGAS: CES® 2017 officially opened its doors today, celebrating the show’s 50th anniversary with a recording-breaking exhibit floor spanning more than 2.6 million net square feet. More than 3,800 companies will launch innovative products this week at CES, including an unprecedented 600...

Technology ces

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories