Technology

Vdopia wins 'Video Rich Media' accolade at SMARTIES APAC 2013

MUMBAI: Vdopia has bagged the highest recognition in the category of ‘Video Rich Media‘ for its campaign for Audi A3 Sportback at the inaugural SMARTIES APAC 2013 held in Singapore. This mobile and online advertising space provider was one of the companies which aced the awards meant to felicitate the work done in the space of mobile marketing.


Vdopia VP-APAC Preetesh Chouhan commented on the achievement, "Vdopia has consistently been at the forefront of mobile advertising solutions, delivering millions of mobile videos and rich media ad impressions for our clients. Such recognition, apart from our escalating market share, consistently propels us to do even better work and scale bigger heights at the international level."






He further stated, "Creativity plays a pivotal role at Vdopia. We have a technological advantage and analytical tools which enable us to get a comprehensive understanding of audience demographic, their usage, geo locations and viewing patterns. The insights into these parameters help us deliver better value for the brands in executing their mobile campaigns and positioning their advertisers on the relevant content online."


SMARTIES APAC 2013 recognises innovation, creativity and leadership in mobile marketing from across the region. The theme of the event this year was ‘Deconstructing mobile.‘ The event marked the culmination of the two-day long Mobile Marketing Association Forum which brought together over 250 speakers and delegates from across the Asia Pacific region and the world.


The platform proved to be an ideal space of networking for leaders from a broad range of industry segments like FMCG, retail, automobile, ready-to-drink beverages, telecommunications, and quick-service restaurants and included representation from companies such as BMW Group, Coca-Cola, McDonald‘s, Renren, Unilever, WPP and YouTube

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