UTV's Hindi movie channel launches on Freesat in the UK

MUMBAI: UMP Movies, the UK name of UTV Movies, will now be available on Freesat, a free-to-air digital satellite television in UK.

Freesat‘s first dedicated Bollywood movie channel will be available on Freesat Channel 308.

UTV CEO - Broadcasting MK Anand said, "Post our successful entry in the UK we are pleased to join hands with Freesat to further strengthen our endeavour to reach out to the Bollywood passionate South Asian Diaspora in this market. With our launch on this platform, we now expand our presence by reaching out to over two million Freesat customers, thereby bringing us an unparallel reach in the region among Hindi movie channels."

UMP Movies will carry English subtitles. With a library of over 400 titles, the channel has movies such as No One Killed Jessica, Tees Maar Khan,Tere Bin Laden and Rajneeti.

The channel had to adopt a new name as UTV is an existing media brand in the UK. Northern Irish broadcaster UTV Media runs operations in the Europe.

UMP Movies launched on Sky in the UK and Ireland on 12 December 2011, joining a list of Hindi movie channels like Zee Cinema, Set Max, B4U Movies and Star Gold.

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