UTV True Games appoints Sean Lim as Intl biz development director

MUMBAI: UTV True Games, the publisher of multi-player online games, has appointed Sean Lim in the newly created post of international business development director as it seeks to strengthen its management team and its international business development outreach.

Lim will be responsible for identifying and establishing global partnerships for the UTV True Games’ upcoming lineup of products, including Faxion Online, Mytheon, Sky Legends and Planet Crashers among others.
Lim‘s role will be to raise the company’s profile by establishing new business opportunities and partnerships abroad as it prepares to launch free-to-play online titles that will span several genres and platforms including online and for the iPhone/iPad devices globally throughout North America, Europe and Asia in 2011.

“UTV True Games knows the tremendous value of the global gaming market and has always made the international markets a priority, and now we are taking it to the next level by adding someone with Lim’s extensive experience in international business development in the gaming industry,” said UTV True Games CEO Jeff Lujan. “The new business partnerships Lim will create and foster will help us to achieve our aggressive goals and add tremendous value to the company by taking advantage of some currently untapped opportunities.” 
Lim comes with 10 years of gaming industry experience. Prior to this, he was with one of Korea’s largest online gaming businesses, CJ Internet, serving as new and overseas Business development director.

At CJ Internet, he was responsible for global marketing and licensing for games like Magu Magu, Mini Fighter and Sudden Attack.

Prior to CJ Internet, Lim spent several years at Yahoo! Korea where he initiated mobile search service, developed casual games and a game publishing platform, and sourced and launched the SilkRoad Online in Korea.

He also has worked in key advertising roles at top Korean ad agencies including LG Ad and DMB & B

Lim said, “Now is such an exciting time for me to join UTV True Games as they diversify their portfolio and utilise the latest in gaming technology and social networking.”

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