Technology

UTV launches social networking game based on movie Thank You

MUMBAI: UTV and Red Digital, the new media agency, have launched the official social networking game based on UTV’s Thank You.


The game is in-sync with the movie’s theme. In the movie, which released on 8 April, the plot revolves around Raj, Yogi and Vikram – best friends, business partners, serial womanisers and happily married because their lovely wives have no clue that their husbands cheat on them with every pretty young thing they can lay their eyes on. However, Raj’s wife, Sanjana (Sonam Kapur), begins to suspect her husband and hires a private detective, Kishan (Akshay Kumar), to follow him.
 
In the game, the user has to step in the shoes of the detective and help Sanjana to catch Raj, Yogi and Vikram red-handedly flirting with girls. In the game, a user will have to click photographs at the right time to catch the flirtatious husbands and with every five correct photographs, the user moves to the next level of the game.


UTV Motion Pictures Sr VP, marketing Shikha Kapur says, “Movie-based games are definitely becoming popular among both gamers and movie enthusiasts today. They help the movie reach out to the masses, introducing the premise of the film and giving them a chance to experience it even before the release. The game is the latest in UTV Motion Pictures’ initiatives to create interesting, interactive platforms to reach out to the movie viewing audience.” 
 
Red Digital CEO Harsh Jain adds, "With the Thank You game, Red Digital has provided a platform for Bollywood fans to metamorphose themselves as Akshay Kumar and get immersed into the movie experience. Social media and gaming have become critical elements of every movie’s release and Red Digital is ensuring that every movie we work with maximizes their online reach and connects with their fans.”

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