UTV Bindass launches Superstud mobile app

MUMBAI: UTV Bindass, the youth channel, has launched a mobile application of its popular reality show Superstud School Of Flirt.

The show recently concluded its first season with Ashmit Patel as the host. It aims to decode the complex mind of a woman and has been designed to be a visual handbook of how to or how not to woo a girl.

As an extension to the show, the mobile application - Superstud Blackbook - will act as a wingman for the guys and help them get through the various stages of the dating process by providing them with all the information required to walk into a girl‘s heart.

The Superstud Blackbook is a one stop shop for what a woman wants and how a man can fulfill them, the channel said.

The app gives access to information which allows any man to plan the four important stages of impressing women: Ice breakers; Night out; Gear up; and Chat box.

UTV Bindsass business head Keith Alphonso said, "More and more youth today consume content on their mobiles and we being a youth channel its imperative that we tap this preference. Youngsters like accessing information on their finger tips and the Superstud Blackbook app does just that, it gives them access to all the information that a guy would require anytime & anywhere to impress his woman."

The Superstud Blackbook app has been created by OML (Only Much Louder).
OML Digital director Shreyas Srinivasan added, "Mobile phones today are one of the most important media consumption platforms. Media companies have a huge opportunity to tailor their products to fit this segment and gain more traction among their audience. The Superstud Blackbook app takes the shows experience mobile and adds features which are beyond the show itself. The app lives up to its promise of being the ultimate wingman. It helps you plan the perfect date by giving you access to all the information you need at your fingertips."

The app is available for free on all Android and iPhone devices.

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